CONTEXT:
Another Saint Valentine’s, another year when love steals their thunder. A day meant to celebrate all the Valentines and Valentinas out there, is being hijacked, once more, by couples.
That’s why, on the 14th of February, when the whole internet celebrated lovers, Electric Castle decided to acknowledge and celebrate the names of Valentin & Valentina by wishing them a happy name’s day and rewarded them with free tickets for 2023 festival edition.
The results: + 500.000 organic reach + 1.000.000 impressions 100 Happy Valentines & Valentinas
