CONTEXT:
It's the first time that Puma does a true product launch in Romania and, as such, we needed to catch the attention of the sneakerhead community. Thus came the idea, a catwalk that puts the product, instead of the model, in the spotlight. Because that's all that sneakerheads really care about. We gave them plenty of opportunities to showcase their sneakers with street inspired photoshoot opportunities during an event that placed the almighty sneaker up there where it belongs.
Echipa agentiei
Mario Niculae - Senior Art Director
Andreea Popa - Senior Copywriter
Carmen Demian - Junior Art Director
Catalina Dobre - Junior Copywriter
Alecsandra Apostolescu - Senior Strategic Planner
Daniela Marin - Communication Director
Bogdan Driu - Communication Manager
Simona Nastase - Communication Manager
Cristina Chicus - Head of Events & Experience
Stefan Tirdea - Events & Experience Specialist
Eugen Suman - Creative Director
Camelia Eremia - Client Service Director
Echipa clientului
Katarzyna Weslawowicz - Area Head of Marketing Eastern Europe
Anita Badea - Marketing Coordinator Romania
MSLGROUP The Practice este cea mai creativa agentie de PR din Romania si cea mai premiata, cu peste 200 de premii si nominalizari obtinute pentru mai bine de 70 de campanii diferite. In 2012, agentia s-a clasat pe... vezi detalii »
