Romania, The Most Beautiful Dental Clinic in the World

Branding

CONTEXT:

Deși România a pierdut mulți turiști în ultimii ani, țara noastră avea un diferențiator puternic: turiștii străini care veneau aici pentru a-și rezolva problemele dentare. ANAT alături de SSER, cu sprijinul Ministerul Turismului si Antreprenoriatului, au transformat acest lucru într-o oportunitate, lansând o campanie de țară unitară, care își dorește să pună România pe harta turismului european ca The Most Beautiful Dental Clinic in the World. Campania constă în platforma de booking TheBeautifulDentalClinic.com cu pachete Fix & Visit inedite, care combină servicii stomatologice cu atracții care le seamănă. Lansată în primă fază în UK, campania are suport media în social media și pe OOH și urmează să fie promovată anul acesta la târgurile internaționale de turism.

Echipa agentiei
• Catalin Dobre – Chief Creative Officer & Co-CEO, McCann Worldgroup Romania
• Costin Bogdan – Executive Creative Director
• Andreea Spilca – Regional Group Account Director & Creative Excellence Manager
• Stefania Tita – Account Executive
• Tania Gocan – Regional Account Manager
• Rocsana Marin – Group Account Director
• Alex Budin - Head of Technology
• Alina Cosma – Junior Web Developer
• Olivia Spanu – Senior Copywriter
• Karla Georgescu – Senior Art Director
• Ioana Zamfir – Executive Creative Director
• Lucian Cernat – Group Creative Director
• Madalina Ioan – Social Strategist
• Lavinia Stroilescu – Social Media Strategist
• Focsa Irina – Copywriter
• Sabina Popa – Senior Art Director
• Stefan Chiritescu – Chief Strategy Officer
• Tiberiu Munteanu – Head of AV Production
• Alexandru Platon – Senior Producer
• Carmen Bistrian - Creative Excellence Director Europe & UK
• Corina Nica – Corporate PR Executive
• Cristian Ene - Deputy Head of Digital
• Victor Croitoru – CEE Regional Strategy Director Media
• Valeria Pop - Media Buyer
• Silviu Andresescu - Senior Digital Media Planner
• Petrea Bruma – Print Production Director
• Valentin Rusu – Print Studio Director
• Daniel Avramita – Senior DTP

Echipa casei de productie
Studio: Frames
• Bogdan Sturza – layout artist
• Claufiu Trif – editor / colorist
• Malin Stana - editor
• Ruxandra Stanescu – Postproduction Coordinator
• Cristian Tanasie - editor
• Stefan Crisan – sound specialist / composer

Echipa clientului
SSER - Societatea de Stomatologie Estetica din Romania
ANAT - Asociatia Nationala a Agentiilor de Turism

Agentie

McCann

Brand

ANAT

Campanie

Romania, The Most Beautiful Dental Clinic in the World

An

2022

Tara

United Kingdom

Companii

McCann McCann Worldgroup

Branduri

ANAT

Campanii

Romania, The Most Beautiful Dental Clinic in the World

Oameni

Alex Budin Alexandru Platon Alina Cosma Andreea Spilca Bogdan Sturza Carmen Bistrian Catalin Dobre Claufiu Trif Corina Nica Costin Bogdan Cristian Ene Cristian Tanasie Daniel Avramita Focsa Irina Ioana Zamfir Karla Georgescu Lavinia Stroilescu Lucian Cernat Madalina Ioan Malin Stana Olivia Spanu Petrea Bruma Rocsana Marin Ruxandra Stanescu Sabina Popa Silviu Andresescu Stefan Chiritescu Stefan Crisan Stefania Tita Tania Gocan Tiberiu Munteanu Valentin Rusu Valeria Pop Victor Croitoru

Pozitii

Account Director Account Executive Account Manager Art Director CEO Chief Creative Officer Chief Strategy Chief Strategy Officer Copywriter Corporate PR Corporate PR Executive Creative Director Developer Digital Media Planner DTP Executive Creative Director Group Account Director Group Creative Group Creative Director Head of AV Head of AV Production Head of Digital Head of Technology Media Buyer Media Planner Postproduction Coordinator PR Executive Producer Production Director Regional Account Manager Senior Art Senior Art Director Senior Copywriter Senior Digital Media Planner Senior DTP Senior Producer Social Media Strategist Strategy Director Web Developer

Branded

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