CONTEXT:
The World Cup is the biggest stage of them all… just not for Romanians. For 24 years, we never qualified for a World Cup final. So we’ve had to swallow our pride, and support the other guys. But what if we supported the other, other guys? You see, our National Team may have blown their chances. But there are still Romanians on the field who can blow it even more. The whistle, that is. The New ROM Protein, the traditional chocolate bar with the national flag on it, with a boost of protein inside, wanted to score some national pride points just when the tournament was happening, on December 1st. So we decided to support Our National Team of Referees. Everything we were used to do for the players, we did it for our referees. We made people wear their T-shirts. Sing anthems for them. Show the iconic red, yellow and blue cards as they were on the field, by means of a social media filter. When watching the game, we had streamers focus on them instead of the players in the commentary. Keep supporting them even as the central referee was always a stand-in in matches.
