CONTEXT:
At KFC, we like to believe that the crave for #pebune chicken is stronger than anything else. And to test whether we're right or just assuming, we launched Crave Run: the race where the speed with which you run to the nearest KFC, regardless of other plans you had until your cravings hit, dictates the value of the discount you can receive at the restaurant. The race starts in front of any KFC ads in the campaign, TV or OOH. They are the main appetite triggers, so by scanning the QR codes on them, you start an online experience where we geo-locate you and track your running progress in real time. The finish line is the nearest KFC restaurant, where you can claim your discounted De Poftă menus.
