Agency: Muse Amsterdam (NL)
Client Services Director: Michael Littaur
Sr Project Manager: Bert-Jan Strating
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Animation: PostPanic
Technical supervision: BeamSystems
Local event production Dubai: Hill & Knowlton, WeLikeCustard
Sound design: Massive Music
Client: Procter & Gamble
External Relations Leader, Global Ariel: Kash Shaikh