Agency:
Executive Creative Director: Chris Garbutt
Creative Director: Susan Westre
Copywriter: Fergus O'Hare
Art Director: Ginevra Capece
Designer: Sid Tomkins
Account Manager: Ben Messiaen Eleonore Di Perno, Sean Palmer, Ben Ende
Illustrator: Noma Bar (Dutch Uncle)
IBM Global Brand Enhancement Program Lead: Suzanne Assaf