Minio, the integrated strategic creative agency, invites you to meet the team behind its projects. With a focus on simplicity and collaboration, the agency has a clear promise: the team you meet during presentations or pitches is the same team you'll work with directly.
"We are proud of our team and can't wait for you to meet them," says Ioana Mucenic, CEO of Minio. "We know that often, senior staff show up for pitches and then... disappear. Well, that's not the case at Minio. Yes, our managers will be there, as we have active management involved in projects. But you’ll also meet the people you’ll work with day in and day out,” concluded the company’s leader.
We introduce you to the team even before the official meeting. If you can't wait until the presentation, we've prepared something special: you can already meet the Minio team through an interactive video quiz. You'll get to see who we are, how we think, and what energy we bring to projects on the campaign's dedicated site.
The campaign also includes three fun spots, starring Minio colleagues themselves – Ana Bărbulescu (Head of Client Service), Vlad Boerașu (Creative Strategist), and Paul Cotor (Innovation Architect).
Additionally, the Instagram page has been relaunched, reflecting the agency's new vision and identity in an integrated way.
This campaign marks the first step in Minio’s rebranding and repositioning process. The agency aims to bring more innovation and create a simplified, stress-free working experience for clients. In this spirit, Minio will now communicate under the new headline: "The simpler way."
Minio Studio is a strategic creative agency. Founded in 2016 by Ioana Mucenic and Paul Cotor, the agency now has a team of 25 professionals and over 35 awards in local and international competitions. Its clients include BAT Romania, Bunge, Coca-Cola HBC, FrieslandCampina, Heineken Romania, Kaufland Romania, Reckitt Benckiser, UNICEF, Mondelez, Macromex, and other iconic brands.
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