For all creatives aspiring to global achievements and a unique study and competition experience at Cannes Lions, the world’s most influential creativity festival, #TheAlternativeSchool, along with Raiffeisen Bank Romania, the supporter of the Young Lions Digital 2025 competition, announces the #SmartMobile scholarships.
The value of local specialization and the week-long festival on the French Riviera for those qualifying for Young Lions Digital exceeds 6.000 Euros. Previous generations who have experienced this cosmopolitan evolution story over the past 20 years would label it as priceless. Just ask Filip Gonzacenco, one of #TheAlternativeSchool alumni, who represented Romania at Young Lions 10 years ago and in 2024 won Gold at Cannes, as part of his Publicis Paris team.
Scholarship Alert via Raiffeisen Bank Romania
By solving a brief & ranking in the top, 8 super-talented communicators (4 teams) can access the cMBA specializations at #TheAlternativeSchool – The Module held between 11.11-12.12 and associated competitions, with the prize being a week at Cannes Lions 2025, with accommodation & taxes covered.
For the digital-native generations, creatives need to propose a campaign promoting Raiffeisen Bank’s Smart Mobile app, which allows you to become a client in less than 8 minutes, entirely online.
Find the full brief, with a deadline of October 31. The 3 visual solutions, a 2-page PDF, and an A3 board should be sent via a Google Drive link to Andra Serea, Communication Architect, who will also answer any complementary questions.
Applications for the scholarship can be submitted in teams or individually. Those under 30 can access the #FutureProofCreativity Module and preliminary Cannes competitions, while those over 30 can participate in intensive specializations in November-December.
Roger Hatchuel Academy Scholarship
PhD students, master’s students, and undergraduates under 25 who want to join the career accelerator for this age group at Cannes can submit their CV and a 2-minute video sharing their creative journey by November 8. The top 8 applicants qualify for the #FutureProofCreativity Module, where they receive feedback on their solutions. The top 3 qualify for the Cannes preselection. This year, Eduard Dică, a Romanian alternative qualified for #RHA, won Silver, and in addition to a week at Cannes, he also experienced a trip to Saudi Arabia with his team and the other winners.
11.11-12.12 #FutureProofCreativity
Visual Languages, AI, Strategy, Visionary Branding.
The winners of #SmartMobile and #RHA scholarships gain direct access to #FutureProofCreativity by #TheAlternativeSchool. For others, paid registrations are open for this new intensive module, relevant to creativity culture aligned with international trends, combined with work on real briefs, aimed at Cannes 2025 through Young Lions and Roger Hatchuel Academy.
Elite speakers, active in creative hubs worldwide, awarded practitioners, and jurors of major competitions will analyze the hottest trends in contemporary marcom: AI, Design, Film, Strategy, Social Media, branding art, hybrid disciplines, and the relevance of SDG Goals.
Cosmopolitan vibes, a wealth of information.
Highly awarded Sonal Dabral, one of the most influential contemporary Indian creatives, Filip Gonzacenco, #TheAlternativeSchool veteran, Cannes Gold winner in 2024, now at Publicis Paris, Serena Abi Aad, this year's Film category juror at Cannes, Marie Claire Maalouf from Edelman, Dubai Lynx juror, Davor Bruketa from Bruketa&Žinic&Grey, one of the most awarded Eastern European agencies worldwide, Sahar Lewenstein from Overwolf, and other performers such as Ana Andrei from Jam Session Agency, Alexandra Alboiu from Digital Star, Diogo Borges from Xelement Saudi Arabia, Kapil Bhimekar from Leo Burnett Dubai, Livia Fericean from Raiffeisen Bank Romania, Romain Colomer from Create Group, Romulus Petecan from Publicis Paris, Roxana Andrei from Sector 7, Isabela Brănișteanu from Thinkegic, Philippe Araman from Kypsel Madrid, and Nurya Doorenbos from Ogilvy Social.Lab Brussels are the first confirmed speakers. More trainers will be announced soon.
When and Where?
- October 31st: Deadline for #SmartMobile scholarship brief
- November 8th: Deadline for Roger Hatchuel Academy application
- November 10th: Deadline for FutureProofCreativity registrations
- 11-12.12:FutureProofCreativity
Mondays and Thursdays | 7:00-9:00 PM | Zoom - Applied presentations + 2 workshops
- One live meeting at Hilton Garden Inn, December 4
For Whom?
Brand managers, creatives, gamers, designers, marketing, PR, and strategy professionals, regardless of experience level or age. What unites them is the passion for creativity in marketing, branding, and communication in all its interpretations.
The perks for those under 30: the local Young Lions competition with a destination of Cannes Lions.
Visual Identity by Doriana Mărășoiu
The visual for the 2024 fall edition of the #FutureProofCreativity campaign is crafted by the talented illustrator Doriana Mărășoiu, an architect exploring graphic design and illustration, masterfully navigating between minimalism, positive-negative space play, vibrant colors, and visual metaphors.
Extra Info on Costs/Deadlines/Age Limits
Under 30
#FutureProofCreativity + access to the three briefs for the local Young Lions competition heading to Cannes:
- 500 € + VAT / team of 2 under 30
- 250 € + VAT / individual under 30
- 200 € + VAT / individual under 25 + access to Roger Hatchuel Academy preselection
Over 30
Access to #FutureProofCreativity:
- 1500 € + VAT for a team of 2 over 30
- 800 € + VAT for individual participation over 30
Competition access / No specialization:
- Free of charge: Application with CV + 2-minute video for Roger Hatchuel Academy
- 400 € + VAT for a team of 2, with access to 3 competition briefs for any of the Young Lions applications
Contact: Andra Serea, Communication Architect: [email protected]
More about the school, associated competitions, and the founder's trainer path on the school's website.
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