Campania “Wrong Labelling” a câștigat Grand Effie, proiect semnat de Aqua Carpatica Flavours și Cohn & Jansen Creative Network. Client: Valvis Holding.
14 agenții au fost premiate la a 21a ediție Effie Awards Romania 2024. În total, 1 Grand Effie, 10 Gold Effie, 20 Silver Effie, și 26 Bronze Effie au fost aplaudate la Gală. Grand Effie a fost acordat campaniei “Wrong Labelling" de Aqua Carpatica Flavours, semnată de Cohn & Jansen Creative Network pentru Valvis Holding.
Agențiile caștigătoare anul acesta sunt: Cheil Centrade, Cohn & Jansen Creative Network, , DDB Romania, GRF+, Jam Session Agency, Leo Burnett Romania, McCann Bucharest, Propaganda, Publicis Romania, Saatchi & Saatchi & The Geeks, Tribal Worldwide, VML, V8 and Zenith Romania.
Top 3 agenții, cu cel mai mare scor in competiție, sunt Cohn & Jansen Creative Network, urmată de Jam Session Agency și Publicis Romania.
Top 3 clients sunt ING Bank, Valvis Holding and P&G.
Top 3 branduri sunt ING Bank pe locul întâi, urmat de Aqua Carpatica Flavours și Storia.ro.
În baza clasamentului Effie Romania, calculat conform International Effie Index, Clientul Anului este ING Bank, Brand-ul Anului este ING Bank și Agenția Anului este Cohn & Jansen Creative Network.
Gala Effie 2024 a avut loc la The Tent/Clubul Diplomatic si a fost găzduită de Cosmin Seleși.
Comitetul de organizare Effie Awards 2024 a fost compus din: Carmen Miruță – Cheil Centrade, Cătălin Albu – Publicis Romania, Diana Crâșmariu – Cohn&Jansen Creative Network, Elia Cazan – P&G South East Europe, Gabriela Luca – Carrefour Romania, Ioana Cadîr – Jam Session Agency, Laura Moisă - Blindspot, Laurențiu Semeniuc – Saatchi Creative Hub, Monica Dudău – Storia si OLX Imobiliare, Monica Eftimie – KFC, Pizza Hut, Taco Bell, Oana Năstase – Leo Burnett, Sergiu Mircea – Banca Transilvania și Ștefan Chirițescu – McCann Worldgroup Romania. Comitetul a fost condus de Răzvan Acsente – Chief Marketing Officer, Tazz.
CASTIGATORI EFFIE 2024
GRAND EFFIE
Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX
BEVERAGES – NON -ALCOHOL
GOLD
Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX
BRANDED CONTENT & ENTERTAINMENT
GOLD
Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania
BRANDED UTILITY
GOLD
Campaign: Neighbors, Advice and Suggestions Department by T.R.A.I.
Brand: Storia.ro
Client: OLX Group Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: MSL The Practice Romania, STARCOM
SILVER
Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media
BUSINESS TO BUSINESS
SILVER
Campaign: The Right Employee at the Right Workplace
Brand: OLX
Client: OLX Romania
Lead Agency: Jam Session Agency
Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits
CORPORATE REPUTATION
SILVER
Campaign: Kaufland Dance Talk
Brand: Kaufland & ANSR (Romanian Deaf National Association)
Client: Kaufland Romania
Lead Agency: V8
Contributing Companies: McCann PR Romania, Universal McCann Romania, Linotip, Arsenic Production
Campaign: Looking for experiences, not experience
Brand: McDonald's
Client: McDonald's Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania
DATA-DRIVEN
SILVER
Campaign: Neighbors, Advice and Suggestions Department by T.R.A.I.
Brand: Storia.ro
Client: OLX Group Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: MSL The Practice Romania, STARCOM
DIGITAL COMMERCE
BRONZE
Campaign: Tazz gets cravings
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: GRF+, STARCOM
DURABLES
BRONZE
Campaign: Join the Night Land
Brand: Samsung
Client: Samsung Romania
Lead Agency: Cheil Centrade
Contributing Companies: Les Ateliers Nomad, Evsky Drone Show, MSL The Practice
ENGAGED COMMUNITIES
GOLD
Campaign: Protect All Families
Brand: Accept
Client: Accept Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: Zenith Media
SILVER
Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView
BRONZE
Campaign: The chain of good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, UXProject
EXPERIENTIAL MARKETING
SILVER
Campaign: Crave Line
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Bucharest
Lead Agency 2: MRM Romania
Contributing Companies: Golin Romania, Universal McCann Romania
BRONZE
Campaign: Regina Maria & Untold - First Emotional Aid Point
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP
Campaign: Fainoșag Mindfulness App
Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Bucharest
Lead Agency 2: MRM Romania
Contributing Companies: Tonic Advertising, Zenith Media, Front Line Marketing, Griffin Advertising
FINANCIAL SERVICES
GOLD
Campaign: FREE TO BE YOURSELF
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker, GRF+
Campaign: ING – ING Young (On their own account)
Brand: ING Bank
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content
BRONZE
Campaign: Save & Back-Up Your Home
Brand: OMNIASIG
Client: OMNIASIG Vienna Insurance Group
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker
GEN Z MARKETING
GOLD
Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media
SILVER
Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView
Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania
Campaign: Looking for experiences, not experience
Brand: McDonald's
Client: McDonald's
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania
BRONZE
Campaign: Allout FactZ
Brand: Samsung
Client: Samsung Romania
Lead Agency: Leo Burnett
Contributing Companies: MSL The Practice, Starcom Romania
MARKETING DISRUPTORS
GOLD
Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX
SILVER
Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania
Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania
BRONZE
Campaign: Fixodent Camp
Brand: Fixodent
Client: Procter&Gamble Marketing
Lead Agency: Leo Burnett
Contributing Companies: Essence Mediacom Romania, GRF+
MARKETING INNOVATION
BRONZE
Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania
MEDIA & ENTERTAINMENT
SILVER
Campaign: Touristgo.ro
Brand: Electric Castle
Client: Electric Castle
Lead Agency: McCann Romania
MEDIA INNOVATION
BRONZE
Campaign: Buy a Hospital
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață NGO
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Tazz by eMAG
MEDICAL SERVICES & HEALTHCARE PRODUCTS
SILVER
Campaign: Fixodent Camp
Brand: Fixodent
Client: Procter&Gamble Marketing
Lead Agency: Leo Burnett
Contributing Companies: Essence Mediacom Romania, GRF+
BRONZE
Campaign: Regina Maria & Untold: First Emotional Aid Point
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP
Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media
Campaign: Regina Maria "Superpowers"
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Mediatique, Bad Habits
OTHER PRODUCTS & SERVICES
SILVER
Campaign: Fly Away from Ambrosia
Brand: Vola
Client: VOLA.ro
Lead Agency: Saatchi & Saatchi + The Geeks
BRONZE
Campaign: The Right Employee at the Right Workplace
Brand: OLX
Client: OLX Romania
Lead Agency: Jam Session Agency
Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits
PACKAGED FOOD
SILVER
Campaign: THE CHEESE PAIRS UP
Brand: Hochland
Client: Hochland
Lead Agency: Leo Burnett
Contributing Companies: Digital Star Marketing, Optimum Media Direction Plan & Buy
PERSONAL CARE PRODUCTS & SERVICES
BRONZE
Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView
POSITIVE CHANGE SOCIAL GOOD – DIVERSITY, EQUITY & INCLUSION
BRONZE
Campaign: The DumpStore
Brand: Samusocial Romania NGO
Client: Samusocial Romania NGO
Lead Agency: Tribal Worldwide Romania
Contributing Companies: Porter Novelli Public Relations, OMD Romania
Campaign: Protect All Families
Brand: Accept
Client: Accept Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: Zenith Media
POSITIVE CHANGE: SOCIAL GOOD – BRANDS
BRONZE
Campaign: Pampers Preemies - Thank you, doctors
Brand: Pampers
Client: P&G Romania
Lead Agency: GRF+
Contributing Companies: Essence Mediacom
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
GOLD
Campaign: Book Heroes vs. Functional Illiteracy
Brand: Teach for Romania
Client: Teach for Romania
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Essence Mediacom Romania, Multi Media Est
SILVER
Campaign: #CaptiveRadio
Brand: ANAIS
Client: ANAIS Association
Lead Agency: Cheil Centrade
Contributing Companies: KISS FM, MAGIC FM, Httpool by Aleph, Chainsaw Europe Studio
RESTAURANTS
BRONZE
Campaign: Looking for experiences, not experience
Brand: McDonald's
Client: McDonald's Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania
Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania
RETAIL
SILVER
Campaign: Kitchen Rebels
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, Cosmin Dragomir
BRONZE
Campaign: DEDEMAN SUPPORTS ROMANIA UNDER CONSTRUCTION
Brand: Dedeman
Client: Dedeman
Lead Agency: McCann Romania
Contributing Companies: Universal McCann Romania
SEASONAL MARKETING
BRONZE
Campaign: Cooking out of love takes time
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
SUSTAINED SUCCESS
SILVER
- Campaign: Financial Intelligence
- Brand: BCR
- Client: BCR
- Lead Agency: Cohn & Jansen Creative Network
- Contributing Companies: Wavemaker, GRF+
BRONZE
Campaign: Leaping to the big leagues
Brand: iCredit
Client: iCredit
Lead Agency: Propaganda
Contributing Companies: Zenith Romania, Cyclops Films, Multi Media Est, Red Carpet Studio
Campaign: When cravings hit, Tazz delivers
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: GRF+, STARCOM
TELECOMMUNICATIONS
GOLD
Campaign: Share your Power
Brand: Samsung
Client: Samsung Romania
Lead Agency: Centrade | Cheil
Contributing Companies: Nexus Gaming, Almost Ready, MSL The Practice, STARCOM
TIMELY OPPORTUNITY
BRONZE
Campaign: Bubuiala! Festival at your home
Brand: TOMI
Client: Orkla Foods Romania
Lead Agency: Zenith Romania
Contributing Companies: Griffin Advertising
Campaign: Touristgo.ro
Brand: Electric Castle
Client: Electric Castle
Lead Agency: McCann Romania
Dorim sa mulțumim Partenerilor noștri:
Gold Partner: George. Primul banking inteligent.
Partners: Ploom, Kaufland, Coca-Cola, Mastercard, Salesforce, Amigo si Stella Artois.
Creative Partner: Leo Burnett
Technology partner: Ireal.ro
Strategic partners: NielsenIQ
Media Partners: PRO TV, IQads, SMARK, Pagina de Media, The Institute, Euromedia.
