The lives of people in a country at war are defined by constant contrasts: sorrow and joy, battles on the front lines and domestic concerns in the rear, meetings with friends and supporting the army. It's all happening at once. Advertising mirrors all of this. The All-Ukrainian Advertising Coalition (VRK) has prepared a new issue of the CrUAtivity digest – Summer issue 2023. The digest features cases from 37 Ukrainian agencies and production companies, presented in 8 categories.
Advertising in Ukraine is full of contrasts, much like the lives of Ukrainians themselves. So, this summer season, a plant protection product manufacturer creates a sunscreen to protect people – the farmers working in the fields. At the same time, an agrochemical corporation is helping demine Ukrainian fields to make them free and safe from mines, bombs, and shells.
A Ukrainian riding service advertises various car classes, and the redesigned website of a charitable foundation makes it even more convenient to donate for cars for the military and other military and humanitarian needs.
A summer ad for non-alcoholic beer assures that 0 alcohol means no limits, and a new communication platform helps veterans return to their sexual lives after combat injuries, trauma, and amputations.
Only in a country at war can you film a touching story of yogurt, which sees heroic Ukrainians on its lid – defenders, volunteers, rescuers, because they take it with them everywhere: to shelters or on long journeys, to soldiers at the front or while weaving nets. Or witness an outdoor advertisement speaking on behalf of 400 animals evacuated from shelling in various cities of Ukraine and sheltered by the Kyiv Zoo.
It's creative, but it's also sad. This is the life of Ukrainians today, and this is the advertising. Ukrainian creatives are working, but they need the support of foreign colleagues, agencies, and advertisers.
VRK calls on the global professional community to cooperate with Ukrainian creatives and not only to find new partners for themselves, but also to continue supporting Ukrainians.
In the digest you will find current works of 37 agencies & production companies and their contacts that will allow you to contact them. Or it can be done via VRK team.
The following works are included in the summer issue of the digest:
FILM
- Galychyna yogurt, wherever you are – Bickerstaff.734 and МОКО
- Communication overcomes everything – Isobar Ukraine
- Maluk AM children’s ice cream – UTC FILM
- Seth & Riley’s Garage Fun Zero – McCann Kyiv and ESSE Production House
- Absurdity Meets Creativity in Setapp ads – Radioaktive Film
- MOVA beer for conversation – RGB idea group and Nevgamovni
DESIGN
- Ukrainian Central Naval Museum identity – Brain Tank
- Rebranding of the initiative for mixed-breed animal adoption – Postmen
- Crabs Kids store identity – Aprostir marketing agency
- Mutant Football League game redesign – FBA branding agency
- Cowabunga Sandwich Station identity – Arriba! creative agency
- Embroidery Day in Croatia – perfectly boring design studio
- New identity for Intertop – Taktika creative agency
OUT-OF-HOME
- Mural "Family for a Four-Legged Friend" – Be—it Agency
- Campaign by Kyiv Zoo to support rescued animals – Fedoriv Agency
DIGITAL
- Pirate Cash cryptocurrency – FBA branding agency
- Redesign for Sergiy Prytula Charity Fund – Lazarev.agency
- Military-Tech App MineFree – Axicube UI/UX design agency
- Histogram: filling historical gaps – SAPHIRA creative agency
ADVERTISING CAMPAIGN
- Move your world differently – I AM IDEA creative agency
- Spraga kombucha ad campaign – idealers marketing agency
- Cemark cement brand – Arriba! creative agency
- Señor Cartel beer commercial – AdShot Creative
- Sunscreen for farmers – Fedoriv Agency
- Kyiv bicycle marathon 2023 – TS/D creative agency and Artem Gusev designer
SOCIAL CAMPAIGN
- Perevtilennya project – Rocketmen agency
- National Psychological Support Line – provid communication agency
- Elimination of Sexual Violence in wartime – Gres Todorchuk and Bambuk Production
- RESEX communication platform – Patsany Agency
- Ukrainian cities social initiative – The unicorn agency
- Campaign for victims of violence – plusone social impact
- "Postcards from Ukraine" international campaign – KYIFORNIA
PUBLIC RELATIONS
- Cultivating Freedom campaign – Be—it Agency
- Unconditional Support – Adsapience creative agency
INFLUENCER MARKETING
- Influencer project for Philips Lumea – Be—it Agency
- Influencer campaign for Sony portable speaker – Vivid brand content hub
- Launching new yogurts "Na Zdorovie" – WARTO communication agency
