April 19, winners award ceremony of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, which was held in the Belarusian capital for the eleventh time and gathered participants from 32 countries, took place. This year, the festival has sounded on the international stage under the slogan Your Moment is Now.
A total of 1019 entries from countries of the CIS and Europe were submitted to the “White Square”. Works were accepted in 7 contests: creativity, branding, marketing, creative effectiveness, digital, social ad and in the media competition introduced this year. All works were evaluated by 6 international jury compositions — Creative Jury, Marketing, Branding, Digital, Media, Social Advertising jury — a total of 62 world-renowned experts, who have hundreds of awards from Cannes Lions and other prestigious festivals.
So, we present the results of all the XI "White Square" contests.
The creative agency of the festival, which received most awards according to the results of refereeing, is Voskhod, Russia.
Belarusian festival agency — Forte Grey
THE GRAND PRIX
Grand Prix
entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Forte Femme, agency Voskhod, Russia
entry KOSHOGO, agency Leo Burnett Moscow, Russia
A. PROMO & ACTIVATION
A1 Use of channel / medium
Silver
entry Beware of Bots, agency Possible Group, Russia
Bronze
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
entry The Point of No Return, agency Great Advertising Group, Russia
A2 Use of brand experience
Gold
entry Forte Femme, agency Voskhod, Russia
Bronze
entry CineMoms, agency GForce/Grey, Kazakhstan
entry Plate & Bowl, agency RODNYA Creative PR Studio, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Short-list
entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry 2018 in Review: Yandex.Taxi Riders' Personal Stats, agency Yandex.Taxi in-house studio, Russia
entry A look that sounds, agency e:mg, Russia
entry Mani cure, agency VMLY&R MEXICO, Mexico
entry Rewind to the 80's, agency e:mg, Russia
entry Time:Sharing, agency DPG, Russia
A3 Use of technology
Gold
entry Beware of Bots, agency Possible Group, Russia
Silver
entry "Dostup" Project (*Access), agency Mosaic media, Russia
A4 Strategy
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
A5 Campaign
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry The most epic promo, LLC "Eurotorg" Team, Belarus
Short-list
entry 24 Hours of Le MKAD, agency e:mg, Russia
entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia
A6 Low budget project
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Silver
entry Beware of Bots, agency Possible Group, Russia
entry Mold, agency BBDO Ukraine, Ukraine
Bronze
entry Safe the Rap, Deep creative digital agency, Russia
C. PR
C1 Use of PR practice
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan
entry KOSHOGO, agency Leo Burnett Moscow, Russia
Bronze
entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia (moved from A2 Use of brand experience)
Short-list
entry 24 Hours of Le MKAD, agency e:mg, Russia
C2 Digital & Social
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
C3 Influencer
Short-list
entry A look that sounds, agency e:mg, Russia
C4 Strategy
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry CineMoms, agency GForce/Grey, Kazakhstan
C5 Campaign
Gold
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia
H. DIRECT
H1 Use of direct medium
Bronze
entry Rewind to the 80's, agency e:mg, Russia
entry Stuck in Photostock, agency Forte Grey, Belarus
entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)
Short-list
entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine
H2 Digital & Social
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
H3 Strategy
Silver
entry Forte Femme, agency Voskhod, Russia
H4 Campaign
Gold
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia
I. INNOVATIONS
I1 Innovations
Silver
entry Beware of Bots, agency Possible Group, Russia
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Creative effectiveness
Gold
entry This is YOTA ad, agency Friends Moscow, Russia
Silver
entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine
Bronze
entry #smthwentwrong, agency UAMASTER digital agency, Ukraine
Short-list
entry "Dostup" Project (*Access), agency Mosaic media, Russia
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia
BRANDING
B. COMMUNICATION DESIGN
B1 Logo
Silver
entry Layered, agency Voskhod, Russia
entry Loudhead, agency Suprematika, Russia
Short-list
entry Mural Art Park, agency Brandon Archibald, Ukraine
entry Quantum Agro Tech -23, agency BBDO CA, Kazakhstan
B2 Corporate identity
Gold
entry Bushe, agency Suprematika, Russia
entry Layered, agency Voskhod, Russia
Silver
entry Aquality, agency DEPOT BRANDING AGENCY, Russia
entry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, Ukraine
Bronze
entry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine
entry Hydroid, agency Terminal design, Russia
entry ZHEESHEE Production Branding, agency Creative Brands, Russia
Short-list
entry Branding for Yomko, agency Nimax, Russia
entry Gotcha, agency Suprematika, Russia
entry NAR rebrand, agency TUTKOVBUDKOV, Russia
entry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraine
entry Overkill Brand, agency McCann Riga, Latvia
entry SOUL, agency AIDA Pioneer branding & creative, Belarus
entry Vyborg identity, agency SETTERS, Russia
B4 Multi-page editions
Bronze
entry Annual report, agency Volga Volga Brand Identity, Russia
B5 Souvenirs and business gifts
Silver
entry Overkill Board Game, agency McCann Riga, Latvia
Bronze
entry Design for design’s sake isn’t design, agency BBDO Ukraine
B6 Brand environment & experience design
Gold
entry Bushe, agency Suprematika, Russia
entry Mold, agency BBDO Ukraine, Ukraine
Silver
entry Gratitude on our skin, agency e:mg, Russia
entry Layered, agency Voskhod, Russia
Q. DIGITAL DESIGN
Q1 Website design
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
entry ZHEESHEE Website, agency Creative Brands, Russia
Q3 Design of virtual promo-tools
Bronze
entry Warface Banana Royale, agency SLAVA, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry BERGEN, DEPOT BRANDING AGENCY, Russia
Silver
entry Eau De Vie De Biere, agency Not Perfect, Lithuania
Bronze
entry Charms Of Sails, agency Not Perfect, Lithuania
Short-list
entry Food for business. Food for the brain., agency Havas Kyiv, Ukraine
entry hike redesign., agency BBDO Ukraine
entry SmartHit, agency CRITICAL, Lithuania
X2 Packaging of non-food products
Gold
entry Equre, agency Repina Branding, Russia
Silver
entry SkinHead shampoo packaging design, agency DDC.Lab, Russia
Bronze
entry Forte Femme Perfume, agency Voskhod, Russia
Special Prize of branding jury
работа Mold, агентство BBDO Ukraine, Ukraine
DIGITAL
D. DIGITAL
D1 Websites
Short-list
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
D2 Interactive projects
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
D3 Pre-rolls
Silver
entry Predictable Swedes, agency Great Advertising Group, Russia
Bronze
entry Pre-roll drama "The buzz', agency Bootleg, Russia
D5 Integrated digital campaign
Short-list
entry Face the cake, agency Zebra Hero, Russia
D6 Viral campaign
Silver
entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan
entry Thirsty Tags, agency Redberry, Georgia
Bronze
entry Forte Femme, agency Voskhod, Russia
entry This is YOTA ad, agency Friends Moscow, Russia
D7 Social
Bronze
entry rrrRRrr, agency The Smarts, Bulgaria
D8 Branded tech and innovations
Gold
entry Beware of Bots, agency Possible Group, Russia
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
D9 Digital Craft
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
G. MOBILE
G5 Mobile tech and innovations
Silver
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
T, CREATIVE DATA
T2 Data driven insight
Gold
entry Utair "Where You Belong", agency Friends Moscow, Russia
T4 Use of real-time data
Bronze
entry Rose Index, agency Leo Burnett Moscow, Russia
Short-list
entry Zolla Don't miss the summer, agency SLAVA, Russia
Special prize for "Digital Balls"
работа Putin turns on the Rain, агентство Voskhod, Russia
CREATIVITY
F. FILM
F1 TV
Silver
entry The wrong bank, agency Voskhod, Russia
Bronze
entry Delivery, agency Voskhod, Russia
entry EVERYWHERE, agency Instinct (BBDO Group), Russia
Short-list
entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
entry Choice, agency Voskhod, Russia
entry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
entry When the Stakes Are High, agency Optimist Creative, Estonia
F2 Online
Silver
entry "Abduction", agency media kitchen, Kyrgyzstan
entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
Bronze
entry Happy losing, agency Leo Burnett Moscow, Russia
entry Modulbank "SPASIBO", agency Friends Moscow, Russia
entry The saw up, agency DDB Russia, Russia
entry Zoommerish Prices, agency Leavingstone, Georgia
Short-list
entry Runner from series Serial killer, agency Zebra Hero, Russia
entry Working Dead, agency Leavingstone, Georgia
F3 Film Craft
Gold
entry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russia
entry The wrong bank, agency Voskhod, Russia
Silver
entry Delivery, agency Voskhod, Russia
entry Entrepreneured in the head, agency Voskhod, Russia
Bronze
entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
entry Inventory, agency Leo Burnett Moscow, Russia
entry Samvel, agency Yandex.Taxi in-house studio, Russia
K. INTEGRATED
K1 Multi-platform campaigns
Gold
entry Forte Femme, agency Voskhod, Russia
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Silver
entry Utair "Where You Belong", agency Friends Moscow, Russia
Bronze
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry A Beer Called Goal, agency Leavingstone, Georgia
entry Orange Fitness, agency Ruport, Russia
K2 Digital & Social
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Short-list
entry Face the cake, agency Zebra Hero, Russia
K3 Viral campaign
Silver
entry #FairB&B, agency Kinograf, Ukraine
entry Thirsty Tags, agency Redberry, Georgia
entry This is YOTA ad, agency Friends Moscow, Russia
K4 Product / brand launch campaign
Short-list
entry Warface Banana Royale, agency SLAVA, Russia
K5 Image campaign
Gold
entry Thirsty Tags, agency Redberry, Georgia
entry Utair "Where You Belong", agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)
Silver
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry A Beer Called Goal, agency Leavingstone, Georgia
entry Time to Speak, agency BBDO Russia Group, Russia
K6 Low budget campaign
Silver
entry #FairB&B, agency Kinograf, Ukraine
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Thirsty Tags, agency Redberry, Georgia
Short-list
entry Local bar against national shame, agency Saatchi & Saatchi Ukraine, Ukraine
K7 Selfpromo
Short-list
entry New Year Teleport, agency Leo Burnett Moscow, Russia
entry Signato - the freedom typeface, agency FOLK, Lithuania
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Bronze
entry Working Dead, agency Leavingstone, Georgia
Short-list
entry The saw up, agency DDB Russia, Russia
N2 Audio branded content
Bronze
entry Heartbeat project, agency Friends Moscow, Russia
Short-list
entry Sound in the leading role, agency RUCOM, Russia (moved from N1 Visual branded content)
N3 Interactive branded content
Short-list
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
N4 Branded events
Gold
entry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates (moved from O1 Outdoor)
Short-list
entry CineMoms, agency GForce/Grey, Kazakhstan
N5 Brand experience
Gold
entry Forte Femme, agency Voskhod, Russia (moved from N1 Visual branded content)
Bronze
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Silver
entry Vacations for Calories, agency Proximity (BBDO Russia Group), Russia
Short-list
entry Lenovo Art Switch project, agency NGN.agency, Ukraine
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
O. OUTDOOR
O1 Outdoor
Silver
entry Bushe, agency Suprematika, Russia
entry Mold, agency BBDO Ukraine, Ukraine
series of entries Utair "Where You Belong", agency Friends Moscow, Russia
http://adfest.by/en/work/1109
http://adfest.by/en/work/1110
http://adfest.by/en/work/1111
Short-list
entry Billbird, agency Soda Creative Band, Russia
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
entry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia
P. PRINT
P1 Print
Gold
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Silver
entry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraine
entry Atomic Girl, agency Not Perfect, Lithuania
series of entries Utair "Where You Belong", agency Friends Moscow, Russia
http://adfest.by/en/work/1106
http://adfest.by/en/work/1107
http://adfest.by/en/work/1108
Short-list
entry Moses' Paint Roller, agency ABK, Georgia
P2 Print Craft
Bronze
entry BERGEN, agency DEPOT BRANDING AGENCY, Russia
entry Moses' Paint Roller, agency ABK, Georgia
Short-list
entry In Medica, agency Not Perfect, Lithuania
Special Prize for originality
работа Forte Femme, агентство Voskhod, Russia
MEDIA
M. MEDIA CAMPAIGN
M1 Integrated campaign
Silver
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Bronze
entry Utair "Where You Belong", agency Friends Moscow, Russia
M2 Low budget campaign
Gold
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Thirsty Tags, agency Redberry, Georgia
V. CHANNELS
V1 Use of TV & Other Screens
Short-list
entry This is YOTA ad, agency Friends Moscow, Russia
V3 Use of Print / Outdoor
Bronze
entry Mold, agency BBDO Ukraine, Ukraine
V4 Use of Ambient Media
Gold
entry KOSHOGO, agency Leo Burnett Moscow, Russia
Bronze
entry Stuck in Photostock, agency Forte Grey, Belarus
entry The Point of No Return, agency Great Advertising Group, Russia
V5 Use of Events
Silver
entry Stuck in Photostock, agency Forte Grey, Belarus
Short-list
entry #FairB&B, agency Kinograf, Ukraine
V6 Use of Digital Platforms
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
entry Pre-roll drama "The buzz', agency Bootleg, Russia
V8 Use of Social Platforms
Gold
entry Thirsty Tags, agency Redberry, Georgia
Bronze
entry Durex Social Newsroom, agency Havas Creative Group Russia, Russia
V9 Use of Technology
Bronze
entry Beware of Bots, agency Possible Group, Russia
entry Have an idea? Post it!, agency Marvelous LLC, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
Silver
entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Thirsty Tags, agency Redberry, Georgia
W2 Excellence in Media Planning
Bronze
entry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, Russia
W3 Excellence in Media Engagement
Bronze
entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan
W4 Use of Data
Silver
entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia
W5 Use of Programmatic
Gold
entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia
Special Prize for better change
entry KOSHOGO, agency Leo Burnett Moscow, Russia
SOCIAL ADVERTISING
S. SOCIAL ADVERTISING
S1 Socially-oriented film
Bronze
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
Short-list
entry Coming Out, agency Leavingstone, Georgia
entry Gordey, borderless photography, agency Black & White Group, Kazakhstan
entry THE STORY OF ONE BULLYING travli.Net, agency MORE (BBDO Group), Russia
S2 Socially-oriented print
Silver
Series of entries The floor plan of homeless, entry The floor plan of homeless - 1, The floor plan of homeless - 2, The floor plan of homeless – 3, agency Kollegi, Russia
Short-list
entry KeepLivingCoral, agency White Rabbit Budapest, Hungary
S3 Socially-oriented radio
Short-list
entry Vicious circle, agency Havas Creative Group Russia, Russia
S4 Socially-oriented project / campaign
Gold
entry Signato - the freedom typeface, agency FOLK, Lithuania
Bronze
entry Forte Femme, agency Voskhod, Russia
entry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)
Short-list
entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine
entry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraine
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Special prize “Best project in sphere of social responsibility”
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
In the business and educational program of the festival, more than 70 master classes from headliners from 20 European countries took place, acquainting participants with the latest trends in marketing, branding, digital, media. For beginners and future advertisers, the smart partner of the festival - Higher School of Economics - organized intellectual game Advertising Hackathon. Special partner of the festival is MTBank.
