Se apropie Campionatul Mondial de Fotbal (din Rusia), asa ca nemtii de la adidas s-au gandit sa celebreze printr-o gafa de toata frumusetea. In brainstormingul lor au participat, cel mai probabil, oameni inteligenti, cu background in business, fashion si sport, dar care la capitolul istorie au notiuni doar vagi.
Cine naiba sa le spuna si lor ca URSS-ul nu e doar un acronim simpatic si indepartat? Cine sa le spuna ca Stalin, foametea, persecutia si moartea a milioane de oameni s-au petrecut in cadrul acelor ~7 decenii de durere pe care ei s-au gandit sa le monetizeze? Meh.
a USSR t-shirt. For many, this might mean nothing. For those who were part of Soviet Union, it’s embarrassing and sad that a brand as big as Adidas is promoting it. Shame on you @adidas, shame on you. pic.twitter.com/VWEfm1PaOe
— Akvile Stan | Travel (@AkvileStan) May 5, 2018
“Impossible is nothing”: even going lower than, indeed, is possible. In the name of USSR: over 20 million killed, many more exiled, tortured, and seperated from their families. @adidas choice is tastless and desrespectful to innocent victims. #withdraw pic.twitter.com/lfdz3G20Jp
— Kestas Vaskelevicius (@VaskeleviciusK) May 6, 2018
Intre timp, adidas a retras din magazine (online si offline) echipamentul cu tema sovietica, insa nu inainte de a fi criticati dur din toate partile. Iar unii chiar au mers pana departe:
Find the difference #stopAdidas pic.twitter.com/YLZDXYLwmn
— Ievgen Olefirenko (@OlEvgen) May 7, 2018
adidas nu sunt nici primii si probabil nici ultimii care o comit. Sa ne amintim de cazul H&M care au reusit sa raneasca si sa enerveze o gramada de lume recent.
