Suntem in saptamana Premiilor FIBRA si va anuntam ca juratii nostri - si ai vostri - au aterizat cu bine pe meleaguri romanesti. Unii de acum doua zile, altii ieri, au mai venit si astazi. Dar absolut toti s-au apucat de procesul jurizare offline, iar campaniile la care ati muncit in ultimul an si jumatate se afla deja pe mesele ori in laptopurile dansilor. N-au stat degeaba nici pana acum, fiecare dintre ei votand campaniile inscrise online, individual, cu cate-o nota per inscriere.
Greul vostru a trecut, acum hai sa-l analizam pe al lor: cei 8 jurati au de trecut in aceste zile prin 332 de inscrieri in competitia FIBRA #2, efectuate de peste 45 de agentii si companii din marcomm pentru un numar de peste 90 de branduri locale si multinationale. Toate aceste inscrieri sunt oranduite in 14 categorii si 42 de sectiuni de concurs, pe care speram ca le-ati respectat cand mestereati la entry-uri.
Si, cum ziceam, v-a fost greu, e cazul sa luati o pauza activa de vreo doua zile. Ce coincidenta binevenita, atunci, ca am pregatit la Hotel Caro (Bdul. Barbu Vacarescu 164A) un program de debate-uri cu peste 50 de specialisti locali si internationali pe teme multidisputate din industria de comunicare, o proiectie comentata in care absurditatea se impleteste cu indrazneala, o gala de premiere in care cei mai buni vor urca pe scena in aplauzele tuturor si un after party - ca sa nu incheiem prea brusc toata sarbatoarea.
Nu mai ramane decat sa veniti; pass-urile se afla la distanta unui email trimis pe [email protected].
Reamintim aici si ca juriul international FIBRA #2 este prezidat de Casey Rand (Group Creative Director, Droga5), fiind format din urmatorii: Casey Bird (Freelance Conceptual Writer & President, SheSays), Aitor Borras (Associate Creative Director, apple tree communications), Soomean Chang (Freelance Creative Director), Till Eckel (Executive Creative Director & Managing Director, Jung von Matt Berlin), Howard Finkelstein (Senior Copywriter, Wieden+Kennedy New York), Levan Lepsveridze (Chief Creative Officer & Co-founder, Leavingstone) and Jussi Pekkala (Creative/Copywriter, hasan & partners).
In continuare va lasam si cu cateva statistici in ce priveste situatia inscrierilor la a doua editie a Premiilor FIBRA.
Cele peste 90 de branduri inscrise la FIBRA #2: ALLIANZ TIRIAC, Apollo111, Aqua Carpatica, Azuga, BaByliss Romania, Barilla, BCR, Bel Profile, Bilka, Bran Castle, BRD Societe Generale, Bucegi, Bucovina, Canon, Casa de Traduceri, CIF, Coca-Cola, Comedy Central Romania, Conservation Carpathia, Dove Men + Care, ECCO, Electric Castle, Electric Castle Festival & NN Insurance, Elixir Jeunesse , Esmara, Eubiotic, FAN Courier, Fibra Awards, Fundatia Renasterea, Gala Societatii Civile, Gandul, George Balta - Inspirational Speaker, Golden Brau, Golden Brau 0.0%, Grand Cinema & More, Grolsch, Heineken, Hope & Homes for Children Romania, HP DeskJet Ink Advantage , Hyundai, iCEE.fest, Imagination Expo, Imobiliarium, Interactions, IQOS, Itsy Bitsy, J&B, KFC, Klausen Burger, LG , Lidl, Maresyl, Mastercard, MEDA, Mega Image, Morarita, NETmeON!, NN, OLX, Opel Crossland X, Orange , Oxygen, Petrom, PRIMUS, Prisaca Transilvania, Proleasing Grup, Proleasing Motors, Provident, QFORT, Radio 21, Red Cross - Romania, Red Panda Romania, Rocanotherworld, ROM AUTENTIC, Romanian Police, Romanian Police - Traffic Department, Samsung Electronics, Samsung Galaxy, Samsung Galaxy S8, Samsung Romania, Showcase of Young Talent, SPRITE, Staropramen, Sugus, Timisoreana Nepasteurizata, Today Advertising, Transilvania Train, Travis Tourism , UNTOLD FESTIVAL, Ursus, Vanilla Skype , VEKA, Verdict.ro, Virgin Radio, VISA, Vocational Romania, Vodafone, Volkswagen, WWF, Zizin
Inscrise de peste 45 agentii si companii: Argo, BaByliss Romania, BRAND NEW, Casa de Traduceri, Cohn & Jansen JWT, DDB Romania, FCB, Friends\TBWA, Geometry Global Bucharest, GMP Advertising, Golin, Graffiti PR, Heist Industries, Heraldist & Wondermarks, HP Inc. Romania, Interactions, Jazz, Julien Britnic, Kinecto Isobar Bucharest, Kubis Interactive, MCCANN WORLDGROUP ROMANIA, MEC/ Wavemaker, Mercury360, Mullen Lowe Profero, MullenLowe Romania, Next Advertising, Oxygen, Partnership for the Arts, Perceptum, Porter Novelli Romania, PROPAGANDA, RAA Romanian Artists Agency, Rusu+Bortun, Saatchi&Saatchi + The Geeks, Samsung, St. Brendan, Studio Kort, Subsign, Tedy Necula, Tempo Advertising, The Good Company, The Marks, Thinkdigital Romania, Today Advertising, TUIO, UNIVERSUM Events, VISA, WEB CONNECT.
Companiile si freelancerii care au contribuit la dezvoltarea campaniilor inscrise in FIBRA sunt: Adela Stoicescu - Consultancy, Advise Case (Camelia Lazurean) - Consultancy, Agentia de Vise (Carina Sava) - Other type, Anca Chimoiu - Freelancer, Andoni Mihaela - Video / Photo Production, Apparent Media - Video / Photo Production, Argo Legacy - Branding Agency, Asociatia "EEMPA-EAST EUROPE MASTER PLAN ASSOCIATION" - Other type, Asociatia Centrul Startup - Other type, ASOCIATIA CLUB ROTARY CRAIOVA PROBITAS - Other type, Asociatia Leadership Today - Other type, Atelier de Film - Video / Photo Production, Atelieru de Internet - Digital Agency, Aural Eye - Software Development, Balint Hajagos - Video / Photo Production, Basca Production - Video / Photo Production, Blitz Technology - Video / Photo Production, Blockbuster - Video / Photo Production, Blue 449 - Media Agency, BRANDSTALK - PR Agency, CARAT ROMANIA - Media Agency, Centrade Cheil - Social Media Agency, Cosmin Pojoranu - Freelancer, Cristina Foarfa - Freelancer, Decat o Revista Team - Other type, Digital Friday - Digital Agency, DIUD FILM - Video / Photo Production, Evelin Bundur - Illustrator, EVENT HEROES - Events Agency, Event Technology - Other type, Events Stuff - Other type, Fieldstar - Events Agency, Frank Group - Digital Agency, GMP PR - PR Agency, Go Studio - Branding Agency, Golin Bucuresti - PR Agency, Graffiti BBDO - Full Service Agency, Havas Worldwide Bucharest - Media Agency, Headstart Interactive - Software Development, HOLA Media - Video / Photo Production, Imago Creative - Video / Photo Production, Initiative Media - Media Agency, Intellisynaptics Software Development - Software Development, Iustin Andrei Surpanelu - Video / Photo Production, Julian Ennals - Other type,Kaleidoscope Proximity - Digital Agency, KMP Studio - Music & Sound Production, Krogen - Branding Agency, Lens Flare - Video / Photo Production, Marks - Digital Agency, McCann - Other type, McCann PR - PR Agency, MEC ROMANIA - Media Agency, Media Investment - Media Agency, Millo Simulov - Freelancer, Mindshare Media - Media Agency, Momentum EMC - Events Agency, Mount Software - Software Development, mReady - Software Development, MSLGROUP The Practice - PR Agency, MullenLowe Profero - Digital Agency, OMD Romania - Media Agency, OVE - Software Development, Oxygen PR - PR Agency, Parcfilm - Music & Sound Production, Paula Rusu - Illustrator, Point Public Affairs - Other type, Popixar (Augustin Pop) - Video / Photo Production, PR&More - PR Agency, Publicis Dialog - Events Agency, Raluca Bararu - Illustrator, Reload Film - Video / Photo Production, Rogalski Damaschin PR - PR Agency, Rollin Film - Video / Photo Production, SanExpo - Other type, SEPTEMBER MEDIA - Media Agency, Sky Studio Production - Video / Photo Production, Snapshot Communication - Other type, Sorin Gociu - Video / Photo Production, Spoon Media - Digital Agency, Starcom Romania - Media Agency, Starcom Worldwide - Media Agency, StarcomWorldwide - Media Agency, Stimaco Project - Other type, Storia - Digital Agency, Studioset - Video / Photo Production, Sunday Events - Music & Sound Production, Tedy Necula - Video / Photo Production, The Codex - Consultancy, The HUB Partners - Full Service Agency, Think Digital - Media Agency, Tiberiu Fueriu - Freelancer, Today Advertising - Print Production, UM ROMANIA - Media Agency, Umbra Studio - Video / Photo Production, United Media Services - Media Agency, Universum Events - Events Agency, Universum Software - Software Development, Vali Petridean - Freelancer, VICE (Costin Velicu) - Other type, Vijay Anand - Other type, Viva Telecom - Other type, Webstyler - Digital Agency, Webtailors - Digital Agency, Wired Views - Digital Agency, WOPA - Events Agency, Zebra Catering - Other type, Zest Architecture &Design Collective - Other type.
Altfel nu ne ramane decat sa ne vedem joooooi, cum spune cantecul. De pe la orele 10.00 ale diminetii debuteaza in forta programul conferintelor FIBRA, incheiat de un Creative Night cu-de-toate. Iar vineri? Pai vineri continuam tot asa, dar o sa incheiem cu mult-asteptata festivitate de premiere. Haidem.
Premiile FIBRA reprezinta un demers local necesar pentru a seta nivelul profesionalismului din marcomul autohton si, totodata, pentru a-i sustine dezvoltarea. Prin intermediul Premiilor FIBRA recunoastem, incurajam si premiem valoarea creativitatii locale si readucem entuziasmul si curajul la masa dezbaterilor creative.
Festivalul este organizat de IQads, platforma media dedicata industriilor creative din Romania.
