Competitia de anul acesta are un formular nou de concurs, adaptat formatului international, o noua categorie (Engaged Communities) si un nou sistem de notare si jurizare. Toate materialele necesare ȋnscrierii se gasesc pe site-ul competitiei.
Categorii:
Packaged Food // Snacks, confectionery and deserts // Personal Care Products & Services // Household supplies & services // Alcoholic beverages – Beers // Alcoholic beverages – Others // Non-alcoholic beverages // Durables // Retail // Financial services // Media & Entertainment // Corporate Reputation, Image & Identity // Telecommunications // Healthcare products & services // Others
David vs. Goliath // Renaissance // New Product or Service introductions // Sustained Success // Shopper Marketing // Brand Experience // Good Works EFFIE – Brands (CSR) // GoodWorks EFFIE – Non – Profit // Media Innovation // Engaged Communities // Business to Business
Moderatori jurizare:
Adina Nica (Managing Director Open-I Research), Adriana Gherman (CMK Senior Manager The Procter & Gamble Company), Angela Gavrilescu (Senior Consultant The Network), Dan Zloteanu (Business Consultant & Marketing Researcher MRI Research & Consulting / part of TheNetwork), Diana Flutur (Life & Business Coach / Public Speaker & Motivator) Eusediu Margasoiu (Managing Partner The Network), Yuri Constantinov (Marketing Director of The Nielsen Company), Mihaela Alexandru (Research Director 360Insights), Madalina Carstea (GFK Custom Research & Strategy Director) and Narcis Horhoianu (Marketing Director of Heineken Romania).
Inscrierea cazurilor, jurizarea si moderarea se vor face toate dupa un cadru format din patru puncte-cheie: Communications challenge and objectives, Strategic insights and idea, Bringing the idea to life & Results.
Vor exista doua runde de jurizare, precum si doua ceremonii de premiere – prima axata pe nominalizati, iar cea de-a doua pe castigatori. Acest nou aspect introdus tot anul acesta accentueaza faptul ca focusul nu mai este indreptat catre gala de premiere, ci catre procesul de invatare.
