[Case Study] GMP Group - The Appliances Posters / Arctic / Arctic Romania

25 May. 2016, 14:06 PM • Case Studies • GMP Group
[Case Study] GMP Group - The Appliances Posters / Arctic / Arctic Romania

To highlight the new series of advanced appliances from Arctic, the #1 Romanian white goods brand, we have created a series of in-store posters illustrating key technical features of each type of appliances. The minimalist design is intended to distinguish the brand in the clutter of aggressive promotional messages crowding the retail space.

 

Boards

INFO:

Project title: The Appliances Posters 
Brand: Arctic
Client: Arctic Romania

 

Credits

Agentie: GMP Group

Mihai Gongu / Creative Director
Mihai Gongu / Copywriter
Bogdan Danailescu / Art Director
Bogdan Danailescu / Illustrator
Alexandra Mihus / Account Director
Cristiana Belodan / Client Service Director

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Info

Companii

GMP Group

Branduri

Arctic

Oameni

Alexandra Mihus Bogdan Danailescu Cristiana Belodan Mihai Gongu

Pozitii

Account Director Art Director Client Service Director Copywriter Creative Director

Subiecte

Branding, Corporate, Creatie, DM, Foto, Media, Online, Printing, Productie

Sectiune

Case Studies

Dictionar

Brand, Clutter, Copywriter, Creative, Design, Display, Features, Group, HTTP, Margin, Media, Service

Branded

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