![[Case Study] Kubis Interactive - Grolsch - The Youtube Synthesizer / Grolsch / Ursus Breweries](https://media.iqads.ro/2016/05/youtube-cover-850.jpg)
Grolsch is the beer that's all about creativity. We constantly strive to show people that applied creativity enhances everything, from the small to the big. We actively push people to test their creative boundaries. We have a very popular YouTube channel, and we wanted to surprise our fans, to show them that even here, in this context, we can use creativity to challenge all conventions.
Campaign Summary
So we created a video that's not a video - it's a musical instrument. The catch is - we did this only through creativity - no programming involved, no special deals with YouTube, nothing. Pure and simple creativity.
We used a less known function of YouTube, the "jump to" function and some very, very, very clever editing to transform the banal YouTube video into a digital synthesizer on which everyone can play music just by pressing the keys from 1 to 0.
Target Audience
Young, hip, urban creators. You'd call them Milllennials in the US.
Results
Tens of thousands of views on YouTube. National and international coverage for the campaign (Brand Republic, Coolhunter, fubiz, etc).
Case Study
INFO:
Project title: Grolsch - The Youtube Synthesizer
Brand: Grolsch
Client: Ursus Breweries
Credits
Agentie: Kubis Interactive
Eugen Suman / Creative Director
Vlad Tataru / Copywriter
Tiberius Simion / Art Director
Cristina Schitco / Account Director
Stefania Bercu / Account Manager
Florin Ivan / Head of AV
Marian Ciungu / AV Producer
Ionut Avadanei / AV Producer
Andrei Bilan / Head of Design
Casa de productie: Kubis AV
Florin Ivan / Head of AV
Agentie de media: Media Investment
Veronica Postelnicu / Senior Media Manager
Catalina Chiriacescu / Head of Digital
Roxana Padure / Media Executive
