[Premiile FIBRA #1] Shortlist FIBRA - Kubis Interactive - Grolsch - The Comeback Project / Grolsch / Ursus Breweries

20 May. 2016, 13:34 PM • Case Studies • KUBIS
[Premiile FIBRA #1] Shortlist FIBRA - Kubis Interactive - Grolsch - The Comeback Project / Grolsch / Ursus Breweries

Romanian youngsters are afraid to take chances and are settling in jobs they don't love, jobs that offer them stability. Grolsch, as a proud sponsor of creative young people everywhere, wanted to prove to this audience that, if you use your creativity and are just a little brave, you can always prevail after you take a risk.

 

Campaign Summary

We took the pioneers of dance music, out of the spotlight for more than 10 years, and co-created their biggest comeback yet. We launched it through a documentary to get people curious about them, then we co-created a remix of their biggest hit and did a whole new video for it. The video contained subtle brand references and brand placements.

From there, the press picked it up, TV stations started to get them back in the spotlight, music stations and radio stations included them in their heavy rotation schedules and, to top it all up, they were even offered a brand new contract by one of the biggest record labels in Romania. We thus proved that creativity gets you places, no matter what, and that creative second chances do exist.

 

Target Audience

Young, hip, creative people. Millennials.

 

Results

1.250.000 EUR in earned media, 2.350.000 impressions.

 

Case Study

[Case Study] Grolsch - The Comeback Project - Grolsch

INFO:

Project title: Grolsch - The Comeback Project
Brand: Grolsch
Client: Ursus Breweries

 

Credits

Agentie: Kubis Interactive

Eugen Suman / Creative Director
Laura Ionescu / Senior Copywriter
Silviu Antohe / Art Director
Cristina Schitco / Account Director
Stefania Bercu / Account Manager
Florin Ivan / Head of AV
Marian Ciungu / AV Producer
Ionut Avadanei / AV Producer

Casa de productie: Kubis AV

Florin Ivan / Head of AV

Agentie de media: Media Investment

Veronica Postelnicu / Senior Media Manager
Catalina Chiriacescu / Head of Digital
Roxana Padure / Media Executive

 

Shortlist Premiile FIBRA #1:

Shortlist FIBRA - Grolsch - The Comeback Project / 10.3 PR - Sponsorship, Partnership & Endorsements

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KUBIS is a creative agency led by curiosity. Vigilant and open-minded, we feed our minds with science and our hearts with fiction. We like to go bold, we want to go big, and we like to go first. Our ideas are... vezi detalii »

Companii

KUBIS Media Investment Ursus Breweries

Branduri

Comeback FIBRA Grolsch Laura Ursus

Oameni

Catalina Chiriacescu Cristina Schitco Eugen Suman Florin Ivan Ionut Avadanei Laura Ionescu Marian Ciungu Roxana Padure Silviu Antohe Stefania Bercu Veronica Postelnicu

Festivaluri

Premiile FIBRA

Pozitii

Account Director Account Manager Art Director AV Producer Copywriter Creative Director Head of AV Head of Digital Media Executive Media Manager Producer Senior Copywriter Senior Media Manager

Subiecte

BTL, Creatie, Foto, Media, Productie, Video

Sectiune

Case Studies

Dictionar

Audience, Brand, Campaign, Copywriter, Creative, Earned Media, Endorsements, HTTP, Impressions, Media, Offer, Risk, Sponsorship, Target Audience

Branded

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