Our brief was to communicate the data backup facilities from Romtelecom Business Solutions. So we attached to our print ad in Biz, the leading business magazine in Romania, a miniature duplicate of the entire host magazine printed in partnership with Biz. Small enough to fit in a pocket, yet big enough so that all the text could be still readable.
Board
Case Study
INFO:
Project title: The Print Ad That Backed Up Its Own Magazine
Brand: Secure Back-up and Recovery
Client: Romtelecom Business
Credits
Agentie: GMP Group
Mihai Gongu / Creative Director
Mihai Gongu / Copywriter
Radu Rebei / Art Director
Ioana Munteanu / Copywriter
Andreea Dumitru / Account Director
Cristiana Belodan / Client Service Director
Premii obtinute la Premiile FIBRA #1:
Bronze FIBRA - The Print Ad That Backed Up Its Own Magazine / 7.1 MEDIA - Creative Use of Media