[Premiile FIBRA #1] Gold FIBRA - McCann - Radar for good / Coca-Cola / Coca-Cola Romania

11 May. 2016, 16:03 PM • Case Studies • McCann
[Premiile FIBRA #1] Gold FIBRA - McCann - Radar for good / Coca-Cola / Coca-Cola Romania

Campaign Summary

Coca-Cola believes that wanting to do good in the world is an unanimous desire. Converting desire into action is the most difficult task.To make it all possible, we partnered up with hundreds of NGOs who registered their volunteering opportunities into our app and started promoting tutorials of the app using real people who genuinely helped those in need.

Soon, TV stars and popular figures of Romania joined the app and started to offer their help. Media picked up the news and the app was promoted in most popular TV shows, inviting people to download the app and start doing good.

 

Board

 

Case Study 

[Case Study] Radar for good - Coca-Cola

INFO: 

Project Title: Radar for good
Brand: Coca-Cola
Client: Coca-Cola Romania

 

Credits:

Agentie: McCann Romania

Adrian Botan / Global Creative Director
Nir Refuah / Chief Creative Officer
Catalin Dobre / Executive Creative Director
Ioana Filip / Executive Creative Director
Laura Aldea / Group Account Director

 

Premii obtinute la Premiile FIBRA #1:

Gold FIBRA / Radar for good / 5.3 DIGITAL - Branded Apps

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Info

Companii

Coca-Cola Romania McCann

Branduri

Coca-Cola FIBRA Laura

Oameni

Adrian Botan Catalin Dobre Ioana Filip Laura Aldea Nir Refuah

Festivaluri

Premiile FIBRA

Pozitii

Account Director Chief Creative Officer Creative Director Executive Creative Director Group Account Director

Subiecte

BTL, Creatie, Marketing, Mobile, ONG, Online, Web

Sectiune

Case Studies

Dictionar

Board, Brand, Campaign, Creative, Display, Group, HTTP, Margin, Media, Offer, Stars

Branded

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