[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Think Ahead / Billy Boy / Start SA

11 May. 2016, 15:17 PM • Case Studies • Leo Burnett
[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Think Ahead / Billy Boy / Start SA

Campaign Summary

Can the individual carbon footprint be a stronger argument for family planning products? Introducing the social responsibility debate into the world of safe sex. Based on real statistics - in this population growth rhythm, 18 years from now, only 1 in 3 people will have access to the bare necessities of life: air, water and food -- the illustration of a dystopian near future just might have the necessary stopping power for a rather insensitive target.

 

Board

INFO:

Project Title: Think Ahead 
Brand: Billy Boy
Client: Start SA

 

Credits:

Agentie: Leo Burnett 

Razvan Capanescu / Chief Creative Officer
Semida Duriga / Senior Copywriter
Raluca Bararu / Senior Art Director
Semida Duriga / Creative Catalyst
Raluca Bararu / Illustrator

Agentie de media: Starcom MediaVest Group

Alina Stanescu / Print & Radio Manager

 

Premii obtinute la Premiile FIBRA #1:

Gold FIBRA / Think Ahead / 4.2 CRAFT - Best Illustration 

Silver FIBRA / Think Ahead / 3.2 PRINT - Indoor & In-store

Aboneaza-te la newsletterul IQads cu cele mai importante articole despre comunicare, marketing si alte domenii creative:
Info
Sectiunea Case Studies cuprinde informari ale agentiilor si companiilor cu privire la rezultatele campaniilor lor in domeniile comunicarii, marketingului si CSR-ului.
Aceste informatii sunt publicate prin serviciul Update oferit companiilor in cadrul platformelor IQads si SMARK.
Daca esti reprezentantul unei companii si vrei sa publici un comunicat de presa prin acest serviciu, ne poti contacta aici.
Starcom

Starcom MediaVest

Companie: Starcom

Agentia Starcom MediaVest Group este parte din cea mai mare retea de media din lume, SMG Worldwide, si din grupul de comunicare Leo Burnett. Infiintata in 2000, Starcom este prima agentie de media din Romania... vezi detalii »

Leo Burnett

Leo Burnett

Companie: Leo Burnett

Leo Burnett Romania este unul dintre cele mai prestigioase nume din industria de marketing si comunicare din Romania. In mod constant o agentie de top, Leo Burnett a reusit de-a lungul timpului sa creeze lideri... vezi detalii »

Companii

Leo Burnett MediaVest Starcom

Branduri

AHEAD Catalyst FIBRA Starcom MediaVest

Oameni

Alina Stanescu Raluca Bararu Razvan Capanescu Semida Duriga

Festivaluri

Premiile FIBRA

Pozitii

Art Director Chief Creative Officer Copywriter Senior Art Senior Art Director Senior Copywriter

Subiecte

Creatie, Foto, Printing

Sectiune

Case Studies

Dictionar

AIR, Board, Brand, Campaign, Copywriter, Creative, Display, Group, HTTP, Margin, Media, Population

Branded

Related