![[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Think Ahead / Billy Boy / Start SA](https://media.iqads.ro/2016/05/untitled-design-29-cover-850.jpg)
Campaign Summary
Can the individual carbon footprint be a stronger argument for family planning products? Introducing the social responsibility debate into the world of safe sex. Based on real statistics - in this population growth rhythm, 18 years from now, only 1 in 3 people will have access to the bare necessities of life: air, water and food -- the illustration of a dystopian near future just might have the necessary stopping power for a rather insensitive target.
Board
INFO:
Project Title: Think Ahead
Brand: Billy Boy
Client: Start SA
Credits:
Agentie: Leo Burnett
Razvan Capanescu / Chief Creative Officer
Semida Duriga / Senior Copywriter
Raluca Bararu / Senior Art Director
Semida Duriga / Creative Catalyst
Raluca Bararu / Illustrator
Agentie de media: Starcom MediaVest Group
Alina Stanescu / Print & Radio Manager
Premii obtinute la Premiile FIBRA #1:
Gold FIBRA / Think Ahead / 4.2 CRAFT - Best Illustration
Silver FIBRA / Think Ahead / 3.2 PRINT - Indoor & In-store
