Campaign Summary
Other than his cronies, scarcely anyone believes that Robert is a prosperous Bucharest writer who left ten years ago and has come back, no one knows why, to seek refuge in the house he was born in. But one glass follows another and as the grog loosens tongues, the horrid truth emerges...
An existentialist crisis that's both funny and sad.
The execution:
The set for this story is the Romanian village, which is known for its humor. We consider that the naive painting is a good plastic expression of this type of humor. It also express the sincere love that the movie uses to portrait this place.
Board
INFO:
Project Title: Back Home
Brand: Back Home
Client: Cohn and Jansen JWT
Credits:
Agentie: Cohn and Jansen JWT
Andrei Cohn / Art Director
Vali Petridean / Illustrator
Premii obtinute la Premiile FIBRA #1:
Gold FIBRA / Back Home / 4.1 CRAFT - Best Art Direction
Gold FIBRA / Back Home / 4.2 CRAFT - Best Illustration