![[Premiile FIBRA #1] Gold FIBRA - Propaganda - Mirabilis Machina / Mirabilis Machina / Vincon Romania](https://media.iqads.ro/2016/05/41-cover-850.jpg)
From a 2013 crop, Vincon, a local leader in the wine making industry, obtained a small batch of outstanding red wine and briefed us to develop a new brand for this special product.
Campaign Summary
The client told us that 'it was only nature's work and this wine was its gift to us', so we imagined how the nature would work - as a machine - with lots of gears and moving parts with intricate details. The grape bunch - as a part of this greater machine - letting this 'miraculous' liquor drop into a cup.
The name we choose (Mirabilis Machina) and we immediately felt as perfectly appropriate translates from Latin as 'the wondrous machine'.
Target Audience
Men, over 35, high income, urban areas.
Board
INFO:
Project Title: Mirabilis Machina
Brand: Mirabilis Machina
Client: Vincon Romania
Credits:
Agentie: Propaganda
Vlad Bojan / Copywritter & Senior Graphic Designer
Madalina Oanta / Branding Director
Teodora Tunsu / Branding Manager
Premii obtinute la Premiile FIBRA #1:
Gold FIBRA / Mirabilis Machina / 3.4 PRINT - Packaging
