![[Premiile FIBRA #1] Shortlist - Next Advertising - Excuses / Romanian Traffic Police / Romanian Traffic Police](https://media.iqads.ro/2016/05/board-excuses-cover-850.jpg)
Pedestrians jaywalking are the main reason for accidents in urban areas in Romania.
Campaign Summary
People always look for personal reasons when jaywalking. It's as if they create their own pedestrian crossings, made from their excuses. But that won't save their lives.
Our message: your excuses don't give you right of way, so use the marked crossings.
Target Audience: Pedestrians of all ages.
Results
The commercial got more than 700,000 views online in less than 10 days - quite unusual for a message coming from the Police. Now the video has 890,000 views and 8,700 shares! The comments are overwhelmingly positive.
Board
Creatie
INFO:
Project Title: Excuses
Brand: Romanian Traffic Police
Brand: Romanian Traffic Police
CREDITS
Agentie: Next Advertising
Liviu David / Creative Director
Semida Duriga / Copywriter / Strategist
Dana Popescu / Media Manager
Casa de productie: Reload Film
Traian Ardac / Unit Production Manager
Sebastian Tudor / Producer
Oana Rapeanu / Post Production Manager
Dan Safta / Editor
Marius Ivascu / DOP
Agentie contributoare: Colorbitor
Costin Cretulescu / Managing Partner
Shortlist la Premiile FIBRA #1:
Shortlist / Excuses / 1.1 VIDEO - TV/ Cinema
Shortlist / Excuses / 9. NON-PROFIT
