6 mai, 23.00, Hotel Caro. Prima editie a Premiilor FIBRA, festivalul local de creativitate care viziteaza Romania in ultimii 2 ani, s-a incheiat. Juratii au analizat, castigatorii au iesit la suprafata, creativitatea campaniilor romanesti e numai fibra, s-ar spune. In urma procesului de dezbatere asupra lucrarilor din shortlist-ul competitiei, juriul a acordat 3 premii Grand FIBRA si 21 de premii Gold FIBRA in cele 14 categorii si 42 de sectiuni de concurs ale festivalului.
Agentia Anului 2016 la Premiile FIBRA este McCann Worldgroup Romania, iar proiectul ales de juriu pentru Campania Anului a fost CohnandJansen JWT - "Purity Test" pentru AQUA Carpatica.
Copywriterul Anului este Sandra Bold (McCann Worldgroup Romania), care a lucrat la campaniile KFC Romania – „Little money, big fun” (McCann Worldgroup Romania), KFC Romania – „Fakation” (McCann Worldgroup Romania), Fundatia Renasterea – „Pin the pink” (McCann Worldgroup Romania) si PAUL Romania – „Bittersweet pies” (McCann Worldgroup Romania).
Miruna Macri este Art Director-ul Anului 2016, ea participand la campaniile ACR - #seatbeltb00bing (Publicis Romania), ACR – „Street View Test” (Publicis Romania), Dacia – „Renault Zoe” (Publicis Romania) si PAUL Romania - „Bittersweet pies” (McCann Worldgroup Romania).
Clientul Anului desemnat de juriul international este Vodafone Romania.
Juratii au ales si castigatorii competitiilor Young FIBRA. Astfel, in cadrul ADventura URSUS, Locul 1 (Gold) a revenit echipei Catalina Ceparu-Schmidt Ionut, lucrarea lui Constantin-Alin Carlaont s-a clasat pe Locul 2 (Silver), iar Daniela Bacinschi ocupa Locul 3 (Bronze).
Dubla Provocare Carrefour a avut 6 lucrari premiate. Designurile de catalog castigatoare au fost realizate de Alexandru Popa (Locul 1 - Gold), Bogdan Petean (Locul 2 - Silver) si, din nou, Alexandru Popa (Locul 3 - Bronze). In ce priveste idea board-urile, Locul 1 (Gold) a revenit echipei Karla Georgescu, Irina Tanase, Andreea Calarasu, Serban Roman. Anamaria Filip si Dragos Morman au ocupat Locul 2 (Silver), iar Silviu Antohe & Laura Ionescu s-au calificat pe Locul 3 (Bronze).
In continuare gasiti lista completa a castigatorilor de Bronze, Silver, Gold si Grand FIBRA. In total, Premiile FIBRA au insemnat 371 de lucrari au fost inscrise de 68 de agentii si freelanceri.
Juriul Premiilor FIBRA a fost prezidat de Kevin Brady (Executive Creative Director, Droga5 New York) si ii include pe Evgeny Primachenko (Wieden+Kennedy Amsterdam), Karpat Polat (KARPAT), Bruno Luglio (R/GA New York), Robert Nagy (HEAVY), Olivia Walsh (apple tree communications), Radinka Danilov (Ruskin & Hunt) si Wendy Richardson (72andSunny Netherlands).
Foto Gala de premiere
Castigatorii pe CATEGORII SI SECTIUNI
1. VIDEO
>> 1.1. TV/ Cinema:
ShortList
- Excuses / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
- Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
- Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Michael the Brave / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Manole The Elephant / Toortitzi / Alka / Publicis Romania
- Edenia. I know what I eat / Edenia / Macromex / Publicis Romania
- Long Distance Love / Volkswagen Polo / Volkswagen Romania / GMP Advertising
Premii
- Bronze FIBRA / Edenia. I know what I eat / Edenia / Macromex / Publicis Romania
- Bronze FIBRA / Long Distance Love / Volkswagen Polo / Volkswagen Romania / GMP Advertising
- Silver FIBRA / Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
>> 1.2. Online:
ShortList:
- Not Coming / Biz Days Summit / Biz Magazine / GMP Advertising
- IT'S BETTER ONLINE / VODAFONE E-SHOP / VODAFONE / Saatchi & Saatchi + The Geeks
Premii
Nu au fost acordate.
>> 1.3. Viral:
ShortList:
- Provocare la Fericire / LifeCare / LifeCare / Tedy Necula
Premii.
Nu au fost acordate.
>> 1.4. Branded Content & Entertainment:
ShortList:
- Of Corso Summer Hit / Corso / Macromex / Digital Star
- GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania
Premii
- Silver FIBRA / GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania
>> 1.5. Other Screens & Events:
---
2. RADIO
ShortList:
- Drunk GPS / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
- The Attention Auctions / Volkswagen / Volkswagen Romania / GMP Advertising
Premii
- Bronze FIBRA / The Attention Auctions / Volkswagen / Volkswagen Romania / GMP Advertising
3. PRINT
>> 3.1. Press:
ShortList:
- Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
- Renault rear view cam / Renault / Renault / Publicis Romania
- The Philanthropists / Primus / Patru Maini / Rusu+Bortun Brand Growers
- Stop At The Right Moment / New Passat / Volkswagen Romania / GMP Advertising
Premii
- Bronze FIBRA / Renault rear view cam / Renault / Renault / Publicis Romania
- Bronze FIBRA / Stop At The Right Moment / New Passat / Volkswagen Romania / GMP Advertising
>> 3.2. Indoor & In-store:
ShortList:
- Think ahead / Billy Boy / Start SA / Leo Burnett Romania
- Back Home Screens / OPPO / OPPO / Publicis Romania
- Digital wallpaper / Vodafone / Vodafone Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Back Home Screens / OPPO / OPPO / Publicis Romania
- Silver FIBRA / Think ahead / Billy Boy / Start SA / Leo Burnett Romania
>> 3.3. Publications and Brand Collateral:
ShortList:
- byron-Eternal Return Artwork / byron / byron / Iulia Pop
- Alternative Manual / Dacia / Dacia / Publicis Romania
- Story Fresheners / Dacia / Dacia / Publicis Romania
Premii
- Bronze FIBRA / Alternative Manual / Dacia / Dacia / Publicis Romania
- Gold FIBRA / Story Fresheners / Dacia / Dacia / Publicis Romania
>> 3.4. Packaging:
ShortList:
- Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
- THE KILN / Vatra / Jidvei / WOPA
- Company ReDesign / Minus22 / Minus22 / Studio kort
- Mirabilis Machina_packaging / Mirabilis Machina / Vincon Romania / Propaganda Creative Marketing
- Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
- Say it with a boodink / coseli / boodink / DDB Romania
Premii
- Bronze FIBRA / Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
- Bronze FIBRA / Company ReDesign / Minus22 / Minus22 / Studio kort
- Silver FIBRA / Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
- Gold FIBRA / Mirabilis Machina_packaging / Mirabilis Machina / Vincon Romania / Propaganda Creative Marketing
>> 3.5. Brand identity:
ShortList:
- Doamne Fereste / Doamne Fereste / Argo Strategy / Argo
- Brand Identity / AP / Alina Petrisan / Studio kort
Premii
Nu au fost acordate.
4. CRAFT
>> 4.1. Best Art Direction:
ShortList:
- Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
- Internet of the People / Pegas / Pegas / Publicis Romania
- The Philanthropists / Primus / Patru Maini / Rusu+Bortun Brand Growers
- Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT
- Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
Premii
- Silver FIBRA / Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
- Gold FIBRA / Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT
>> 4.2. Best Illustration:
ShortList:
- Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
- Think ahead / Billy Boy / Start SA / Leo Burnett Romania
- Where's Mr. Applehead? / Strongbow / Heineken / Ogilvy & Mather
- Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT
Premii
- Gold FIBRA / Think ahead / Billy Boy / Start SA / Leo Burnett Romania
- Gold FIBRA / Back Home / Back Home / CohnandJansen JWT / Cohnandjansen JWT
>> 4.3. Best Copywriting:
ShortList:
- Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Veterans of Depression / TVR / TVR / GMP Advertising
- Internet of the People / Pegas / Pegas / Publicis Romania
Premii
- Bronze FIBRA / Veterans of Depression / TVR / TVR / GMP Advertising
- Silver FIBRA / Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Silver FIBRA / Internet of the People / Pegas / Pegas / Publicis Romania
>> 4.4. Film Craft:
ShortList:
- Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
- Manole The Elephant / Toortitzi / Alka / Publicis Romania
- Official Partner of the Everyday / Beko / Beko / McCann Worldgroup Romania
Premii
- Silver FIBRA / Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
>> 4.5. Sound Design:
ShortList:
- Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
Premii
- Bronze FIBRA / Main Theme / Star Wars & Carrefour / Carrefour / Publicis Romania
>> 4.6. Best Use of Technology
ShortList:
- Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
- Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Pegas Urban Color / Pegas / Pegas / Publicis Romania
- Dew the grind / Mountain Dew / PepsiCo / Kaleidoscope Proximity
Premii
- Bronze FIBRA / Pegas Urban Color / Pegas / Pegas / Publicis Romania
- Silver FIBRA / Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Gold FIBRA / Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
5. DIGITAL
ShortList:
>> 5.1. Web:
- Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Internet of the People / Pegas / Pegas / Publicis Romania
- Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
Premii
- Silver FIBRA / Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Silver FIBRA / Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
>> 5.2. Branded Games:
---
>> 5.3. Branded Apps:
ShortList:
- Pegas Urban Color / Pegas / Pegas / Publicis Romania
- Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising
- Read a Tree / Elefant.ro / Elefant.ro / Geometry Global
- Radar for good / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania
- CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Read a Tree / Elefant.ro / Elefant.ro / Geometry Global
- Silver FIBRA / Pegas Urban Color / Pegas / Pegas / Publicis Romania
- Silver FIBRA / Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising
- Gold FIBRA / Radar for good / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania
>> 5.4. Branded Tech:
ShortList:
- Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
Premii
- Silver FIBRA / Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
>> 5.5. Social Media:
ShortList:
- #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
- The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
- Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
- GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania
Premii
- Bronze FIBRA / The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
- Bronze FIBRA / GHITA, THE MOVIES SHEPHERD / VODAFONE / VODAFONE ROMANIA / McCann Worldgroup Romania
- Silver FIBRA / #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
- Gold FIBRA / Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Gold FIBRA / Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
>> 5.6. Online Banners:
ShortList:
- Banner duet / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Banner duet / Coca-Cola / Coca-Cola Romania / McCann Worldgroup Romania
6. INTEGRATED
ShortList:
- Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
- Misspellings On Sale / Westwood / DOMO / GMP Advertising
- Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
- Bronze FIBRA / Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Bronze FIBRA / Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
- Silver FIBRA / Misspellings On Sale / Westwood / DOMO / GMP Advertising
- Gold FIBRA / Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
GRAND FIBRA / INTEGRATED
Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
7. MEDIA
>> 7.1. Creative Use of Media:
ShortList:
- Dove - Real Beauty is You / Dove / Unilever / Kubis Interactive
- THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
- My Heartbeats / Orange / Orange Romania / MullenLowe Profero
- Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Story Fresheners / Dacia / Dacia / Publicis Romania
- The RGB News / Antena 1 / Antena 1 / Geometry Global
- The Print Ad That Backed Up Its Own Magazine / Secure Back-up and Recovery / Romtelecom Business / GMP Advertising
- Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
- Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
- Window of hope / Dorna / Dorna Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Dove - Real Beauty is You / Dove / Unilever / Kubis Interactive
- Bronze FIBRA / THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
- Bronze FIBRA / Street View Test / Automobil Club Roman / Automobil Club Roman / Publicis Romania
- Bronze FIBRA / The Print Ad That Backed Up Its Own Magazine / Secure Back-up and Recovery / Romtelecom Business / GMP Advertising
- Bronze FIBRA / Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
- Silver FIBRA / Best part of pizza / Pizza Hut / KFC Romania / McCann Worldgroup Romania
- Gold FIBRA / Story Fresheners / Dacia / Dacia / Publicis Romania
- Gold FIBRA / The RGB News / Antena 1 / Antena 1 / Geometry Global
>> 7.2. Creative Media Mix:
ShortList:
- Back Home Screens / OPPO / OPPO / Publicis Romania
- Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Back Home Screens / OPPO / OPPO / Publicis Romania
- Silver FIBRA / Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
8. OUTDOOR
>> 8.1. Billboard and Outdoor Poster:
ShortList:
- Selfies with Classics / National Library of Romania / National Library of Romania / Publicis Romania
- We're Cutting Off The Gas / Carbocit / Biofarm / Next Advertising
- Renault rear view cam / Renault / Renault / Publicis Romania
Premii
- Bronze FIBRA / We're Cutting Off The Gas / Carbocit / Biofarm / Next Advertising
>> 8.2. Special Projects:
ShortList:
- THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
- Take Leutu for a walk / ING Card Complet / ING Bank / MullenLowe Profero
- CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
- Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Take Leu?u for a walk / ING Card Complet / ING Bank / MullenLowe Profero
- Bronze FIBRA / CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
- Silver FIBRA / THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
- Gold FIBRA / Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
9. NON-PROFIT
ShortList:
- Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Excuses / Romanian Traffic Police / Romanian Traffic Police / Next Advertising
- #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
- A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR (Romanian Ornithological Society) / Jazz Communication
- ANDCO - Analysis Network Diagrams from Communism / &CO / The University of Bucharest / youngminds
Premii
- Bronze FIBRA / #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
- Gold FIBRA / Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Gold FIBRA / A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR (Romanian Ornithological Society) / Jazz Communication
Special Award
- ANDCO - Analysis Network Diagrams from Communism / &CO / The University of Bucharest / youngminds
10. PR
>> 10.1. Corporate Communications:
ShortList:
- Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
- #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
- The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
Premii
- Bronze FIBRA / #delamineaiunnu / Active Watch / Active Watch / FCB Bucharest
- Silver FIBRA / The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
- Gold FIBRA / Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / ArCub for Bucharest 2021 / Publicis Romania
>> 10.2. Media Relations:
ShortList:
- Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia / Leo Burnett Romania
- Misspellings On Sale / Westwood / DOMO / GMP Advertising
- Bernie Speed Test / Bucharest 2021 – The European Capital of Culture / Arcub for Bucharest 2021 / Publicis Romania
- The RGB News / Antena 1 / Antena 1 / Geometry Global
- Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
- Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / The RGB News / Antena 1 / Antena 1 / Geometry Global
- Bronze FIBRA / Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
- Bronze FIBRA / Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
- Gold FIBRA / Misspellings On Sale / Westwood / DOMO / GMP Advertising
>> 10.3. Sponsorship, Partnership & Endorsements:
ShortList:
- Grolsch - The Comeback Project / Grolsch / Ursus Breweries / Kubis Interactive
- Smartists / Bonux / Procter&Gamble / Leo Burnett Romania
- #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
- I am a peasant / Biz Magazine / Biz / DDB Romania
Premii
- Bronze FIBRA / I am a peasant / Biz Magazine / Biz / DDB Romania
- Silver FIBRA / #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
>> 10.4. Experiential/ Stunts:
ShortList:
- The Good Dogcatcher / Four Paws/ Vier Pfoten / Four Paws Romania / GMP Advertising
- Red Carpet / BCR / BCR / Cohnandjansen JWT
- VISIT BOGATA / PRIMARIA BOGATA / PRIMARIA BOGATA / Kinecto Isobar
- Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania
- CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Red Carpet / BCR / BCR / Cohnandjansen JWT
- Bronze FIBRA / VISIT BOGATA / PRIMARIA BOGATA / PRIMARIA BOGATA / Kinecto Isobar
- Silver FIBRA / Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania
- Silver FIBRA / CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
11. PROMO & ACTIVATION
>> 11.1. Brand Activation:
ShortList:
- #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman / Publicis Romania
- TADAAAM SHOW / Telekom Prepaid / Telekom / Leo Burnett Romania
- Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
- The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
- The Interactive Music Box / George Enescu Music Festival / Baneasa Shopping City / FCB Bucharest
- Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest
- Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Romanians, come home / ROM / Kandia Dulce / McCann Worldgroup Romania
- Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation / GMP Advertising
- Bronze FIBRA / The Interactive Music Box / George Enescu Music Festival / Baneasa Shopping City / FCB Bucharest
- Silver FIBRA / Sunday Grannies / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Silver FIBRA / Little money, big fun / KFC / KFC Romania / McCann Worldgroup Romania
- Gold FIBRA / Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
>> 11.2. Shopper Experience:
ShortList:
- Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
- Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest
Premii
- Bronze FIBRA / Write for beer / Staropramen / Molsoncoors Romania / FCB Bucharest
- Gold FIBRA / Shop like a Jedi / Star Wars and Carrefour / Carrefour Romania / Publicis Romania
>> 11.3. Brand Promotions:
ShortList:
- Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Pay with blood / UNTOLD / UNTOLD / McCann Worldgroup Romania
GRAND FIBRA / PROMO & ACTIVATION
Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
12. PRODUCT DESIGN
ShortList:
- Asphalt Freaks - Reflective Stikers / Asphalt Freaks / Asphalt Freaks / GOA Network
- Digital wallpaper / Vodafone / Vodafone Romania / McCann Worldgroup Romania
- Snooze for coffee / Doncafe / Strauss Romania / McCann Worldgroup Romania
- Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
Premii
- Bronze FIBRA / Asphalt Freaks - Reflective Stikers / Asphalt Freaks / Asphalt Freaks / GOA Network
- Gold FIBRA / Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
GRAND FIBRA / PRODUCT DESIGN
Bittersweet pies / PAUL / PAUL Romania / McCann Worldgroup Romania
13. DIRECT MARKETING
>> 13.1. Use of Traditional Media for Direct Marketing:
ShortList:
- THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
Premii
- Bronze FIBRA / THE CAMOUFLAGED 12TH PLAYER / Bergenbier / Molson Coors / Leo Burnett Romania
>> 13.2. Use of New Media for Direct Marketing:
ShortList:
- Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
- Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
- CIF Curata Romania / CIF / CIF Romania / McCann Worldgroup Romania
Premii
- Silver FIBRA / Voting Clubs / Sapte seri / Sapte seri / McCann Worldgroup Romania
- Gold FIBRA / Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
14. EVENTS
>> 14.1. Live Shows & Festivals:
ShortList:
- Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising
Premii
- Silver FIBRA / Let's Launch it Together / Telekom / Telekom Romania / GMP Advertising
>> 14.2. Learning and Exhibition:
ShortList:
- Casa di Peroni / Peroni Nastro Azzurro / Ursus Breweries / SPIDER
Premii
Nu au fost acordate.
>> 14.3. Corporate Entertainment:
---
Art Director of The Year
Miruna Macri
Copywriter of The Year
Sandra Bold
Clientul Anului
Vodafone
Campaign of the Year
Purity Test / Aqua Carpatica / Valvis Holding / Cohnandjansen JWT
Agency of The Year
McCann Worldgroup Romania
Despre Premiile FIBRA
Premiile FIBRA reprezinta un demers necesar acestei piete pentru a seta nivelul profesionalismului si pentru a sustine dezvoltarea industriei de comunicare. Prin intermediul Premiilor FIBRA recunoastem, incurajam si premiem valoarea creativitatii locale si readucem entuziasmul si curajul la masa dezbaterilor creativ
