Gama Coccolino Sensations, relansata sub numele Coccolino Creations

07 Jul. 2014, 15:09 PM • AdNews • Miruna Spataru
Gama Coccolino Sensations, relansata sub numele Coccolino Creations

Coccolino anunta relansarea gamei Sensations sub numele Coccolino Creations si introducerea pe piata romaneasca a unui nou produs: Coccolino Water Lily & Pink Grapefruit. Conceptul apartine Unilever South Central si este parte a unei campanii regionale (Central and Eastern Europe) de relansare. In Romania, campania se desfasoara in perioada iunie-august 2014 si include un spot TV, comunicare in-store, prin canale de social media si actiuni de PR, precizeaza un comunicat din partea IMAGE PR.

De adaptarea si implementarea campaniei in Romania s-au ocupat Andra Sima (Brand Building Executive Fabric Conditioners, Unilever South Central Europe) si Iulia Floricica (Senior Brand Manager Laundry,Unilever South Central Europe), alaturi de agentiile Activ Ad Communication (creatie), Kubis (digital), Mindshare (media) si IMAGE PR (PR).

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Mindshare

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Mindshare are a global, multi-award winning, media agency network of 9300 people across 86 countries united by the desire to create new media experiences. What we do Modern marketing requires more than just media... vezi detalii »

KUBIS

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Companii

ACTIV AD Image PR KUBIS Mindshare Unilever Unilever South Central Europe

Branduri

Coccolino Pink Thailanda

Campanii

CoccoAventura

Oameni

Andra Andra Sima Brad Florescu Iulia Floricica

Pozitii

Brand Manager Senior Brand Manager

Subiecte

Corporate, Creatie

Sectiune

AdNews

Dictionar

Brand, Brand Manager, Facebook, HTTP, HTTPS, Media, Premium, Produs, Relansare, Social media, Teasing, WWW

Branded

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