La Cannes Lions 2013 s-au anuntat castigatorii categoriilor Creative Effectiveness, Direct, PR si Promo & Activation. Proiectul “Biblioteca Digitala” le-a adus clientului Vodafone si agentiilor McCann Erickson si UM Romania doua trofee: Bronze Lion la Direct - Best Use of Direct Marketing, Ambient Media: large scale si Silver Lion in Promo & Activation la Commercial Public Services Incl. Healthcare & Medical.
Campania “Days of hope”, inscrisa de Saatchi & Saarchi Berlin si implementata si in Romania pentru Samusocial, a obtinut 6 trofee pana acum: 2 Silver Lions la Promo & Activation - Best Use of Broadcast in a Promotional Campaign si Charities, 3 PR Silver Lions - Best International PR Campaign, Charity and Not for Profit si Best Use of Broadcast, 1 Silver Lion la Direct - Product & Service, Charities.
