Incepand cu luna octombrie, Lorand Balint (Boti) ocupa pozitia de Strategy Director, Publicis, dupa ce anterior a lucrat timp de zece ani in cadrul Leo Burnett, informeaza un comunicat emis de Publicis. De asemenea, Lorand Balint este partener Platypus si profesor asociat la MBA-ul Romano-Canadian.
Actualul Strategy Director Publicis si-a inceput cariera ca Planner la BBDO Bucuresti, apoi a lucrat in cadrul Leo Burnett unde a ocupat functiile de Regional Communications Manager Balkans, Regional Communications Manager Europe, Global Communications Manager, Regional Communications Sub-Saharian Africa, Group Communications Director Balkans, Head of Brand Communication, Global Communications Director si Chief Digital Officer. Printre clientii cu care a colaborat in aceasta perioada se numara P&G si Elite / Doncafe.