ADC*RO Awards va fi un festival dedicat creativitatii romanesti, organizat de The Institute, cu suportul UAPR si va gazdui atat o competitie, cat si o serie de evenimente adresate industriei de publicitate din Romania.
Competitia va cuprinde noua categorii de concurs: TV, Radio, Print, Out of Home, Online, Public Relations, Direct Communication, Media si Integrated Campaigns. Fiecare categorie va cuprinde zece sectiuni de produse si servicii (Art Culture Media and Entertainment, Automotive and Automotive Products, Corporate Image, Durables and Other Consumer Goods, Fashion and Lifestyle, Fast Moving Consumer Goods, Financial Services, Telecommunications, Others, Social Services Public Awareness), iar categoria de Public Relations va fi impartita si in 3 zone specifice categoriei: Marketing PR, Corporate Communication si Social Campaigns PR.
