[Studiu de caz] Bronze Effie Winner: Romtelecom Dolce – "You Know Best" creata de Graffiti BBDO

28 Jun. 2012, 18:38 PM • SpotLight • Anca Pantus
[Studiu de caz] Bronze Effie Winner: Romtelecom Dolce – "You Know Best" creata de Graffiti BBDO

Campania "You Know Best" pentru Romtelecom Dolce si-a propus sa obtina o crestere a indicatorilor "Relevant for people like me", "You found the offer interesting and wanted to talk to others about it", "It made you look for more details about the offer" si o crestere a vanzarilor fata de campania precedenta. Depasirea cu 200% a obiectivelor de vanzari, printre alte rezultate favorabile, a adus companiei si agentiei deopotriva un Bronze in cadrul Effie Awards Romania 2012.

Campanie:  "You Know Best"

Client: Romtelecom

Brand: Dolce

Agentie: Graffiti BBDO

Medium: TV, print, online, in store

Aboneaza-te pentru a avea acces la acest articol
Aboneaza-te la newsletterul IQads cu cele mai importante articole despre comunicare, marketing si alte domenii creative:
Info

Companii

BBDO Graffiti BBDO The Home

Branduri

Dolce Felicia Gabriela Romtelecom

Oameni

Alecsandra Roman Anca Geafir Andy Daniluc Felicia Batovici Gabriela Lulea Gratiela Sevastita Liviu Isop Mihai Gongu Razvan Mitoiu Ruxandra Rau

Festivaluri

Effie Awards

Pozitii

Account Director Account Executive Account Manager Art Director AV Producer Copywriter Creative Director Director de Marketing & Comunicare Group Account Director Marketing Specialist Producer Senior Account Senior Account Executive Senior Account Manager Senior Marketing Specialist Strategic Planner

Subiecte

Corporate, Creatie

Sectiune

SpotLight

Dictionar

Banner, Brand, Copywriter, Creative, Group, HTTP, Like, Marketing, Media, Medium, Offer, Place, Televiziune

Branded

Related