[Studiu de caz] Bronze Effie Winner: Romtelecom – "For Mom" creata de Graffiti BBDO

28 Jun. 2012, 17:28 PM • SpotLight • Anca Pantus
[Studiu de caz] Bronze Effie Winner: Romtelecom – "For Mom" creata de Graffiti BBDO

In contextul scaderii tot mai mult a tarifelor de pe piata si a dorintei cumparatorilor de a gasi cele mai avantajoase oferte, Clicknet a ales sa nu scada preturile, ci sa lanseze o oferta atractiva in termeni de viteza printr-un upgrade de la 30Mbps la 100Mbps. De asemenea, campania s-a adresat unui nou segment - fiicele, in calitate de cumparatori, care achizitionau abonamente de internet pentru mamele lor, aflate in pozitia de consumatori. Campania a adus agentiei un Bronze Effie la categoria "TELECOMMUNICATIONS INTERNET & DATA".

Campanie: "For Mom"

Client: Romtelecom

Brand: Romtelecom Clicknet

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Info

Companii

BBDO Graffiti BBDO

Branduri

Clicknet Cu Alte Cuvinte Facebook Felicia Gabriela Romtelecom Skype

Campanii

For Mom

Oameni

Alecsandra Roman Anca Geafir Andreea Sandu Ela Ciorita Felicia Batovici Gabriela Lulea Gratiela Sevastita Liviu Isop Mihai Gongu Olivia Basag Roxana Cristea Ruxandra Rau

Festivaluri

Effie Awards

Pozitii

Account Director Account Executive Account Manager Art Director AV Producer Copywriter Creative Director Director de Marketing & Comunicare Group Account Director Group Creative Group Creative Director Marketing Specialist Producer Senior Account Senior Account Executive Senior Account Manager Senior Marketing Specialist Strategic Planner

Subiecte

Creatie

Sectiune

SpotLight

Dictionar

Brand, Copywriter, Creative, Facebook, Group, HTTP, Like, Marketing, Media, Medium, Messenger, Poster, Share, Skype

Branded

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