Promotions 360: Campanii promotionale de succes, cu Adriana Nestoriuc (Pepsi), Stefan Teodorescu (Ursus Breweries) si Stefan Chiritescu (Graffiti BBDO)

04 Oct. 2011, 14:07 PM • AdNews • Anca Pantus
Promotions 360: Campanii promotionale de succes, cu Adriana Nestoriuc (Pepsi), Stefan Teodorescu (Ursus Breweries) si Stefan Chiritescu (Graffiti BBDO)

In cadrul Promotions 360, Adriana Nestoriuc (Group Brand Manager CSD, PepsiCo Romania), Stefan Teodorescu (Group Brands Director – Volume Brands, Ursus Breweries), Stefan Chiritescu (Head of Strategy,  Graffiti BBDO) au vorbit despre strategiile si mecanismele unor campanii promotionale de succes, atat locale, cat si internationale.

In cadrul panelului "Anatomia promotiilor in Romania”, Adriana Nestoriuc a prezentat o serie de exemple de campanii de tipul UCP (Under the Cap Promotions) in cadrul carora valoarea diferentiata prezentata de produse consumatorilor sai a contribuit la succesul promotiei respective.

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Info

Companii

BBDO Graffiti BBDO PepsiCo Sainsbury Ursus Breweries

Branduri

Call of Duty Ciucas Jeep Mos Craciun Mountain Dew Pepsi Target Turcia Ursus

Oameni

Adriana Nestoriuc Jamie Oliver Stefan Chiritescu Stefan Teodorescu

Pozitii

Brand Manager Group Brand Manager Head of Strategy

Subiecte

Corporate, Creatie, Marketing

Sectiune

AdNews

Dictionar

Acoperire, Brand, Brand Equity, Brand Manager, Cash flow, Display, Feed, Group, HTTP, Marketing, Media, Packaging, Panel, PET, Premium, Produs, Public, Share, UI

Branded

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