Conferinta Marketing 360 a gazduit in acest an a treia editie a Marketing Arena, o sesiune speciala in care 7 practicieni din industria de advertising au avut la dispozitie 10 minute pentru a expune o idee proprie de marketing.
Cei 7 specialisti care au raspuns provocarii au fost Dan Petre (Managing Partner, D&D Research), Stefan Chiritescu (Head of Planning, Graffiti BBDO), Teodor Cucu (Head of Strategy, GMP), Claudiu Dobrita (Creative Director, Grey Worldwide Romania), Lorand (Boti) Balint (Head of Brand Communication, Leo Burnett Romania), Bogdana Butnar (Managing Director, MRM Worldwide Romania) si Paul Kasprovschi (Strategic Planner, Mercury 360).