Au fost decernate premiile APG Creative Strategy Awards 2009 in cadrul unei gale ce a avut loc pe 8 octombrie, conform site-ului apg.org.uk.
McCann Erickson London a castigat Grand Prix-ul cu campania "Jake Courage" realizata pentru Halo 3, joc destinat platformei Xbox.
Trofeul Stephen King "Strategy Agency of The Year" a revenit agentiei Bartle Bogle Hegarty.
Graeme Douglas si Paul Colman, senior plannerii Wieden + Kennedy Londra, care au fost prezenti vara aceasta in Romania pentru a sustine un seminar de strategie, organizat la initiativa SMARK, au castigat un trofeu Silver cu campania Nike - "Show Your Five".
Lista castigatorilor:
Halo 3: Jake Courage - McCann Erickson London - Gold & Grand Prix
Air Action Vigorsol: Cippi - Bartle Bogle Hegarty, London - Bronze
Axe Japan: Break Up Service - Bartle Bogle Hegarty, Singapore - Silver
Barnardo's: Break the Cycle - Bartle Bogle Hegarty - Bronze
BHF Heart Attack - Grey London - Bronze
BHF Yoobot - Grey London - Silver
Compare the market.com: Meerkat - VCCP Blue - Silver
Department for Transport: Speed - Abbott Mead Vickers BBDO - Silver
Eurostar: Somers Town - Mother Advertising Ltd - Gold; Best contribution to theory and practice of planning; Most progressive client
Forevermark Diamond Bride - JWT Mumbai - Gold; Best paper from outside UK
Johnnie Walker: Keep Walking - Bartle Bogle Hegarty, Asia - Silver
Kent County Council: House - M&C Saatchi London- Gold; Best understanding of channels
Lynx: Get in there - Bartle Bogle Hegarty, London - Silver; Best understanding of brands
Nike: Show Your Five - Wieden & Kennedy, London - Silver
Nokia: Supernova - Wieden & Kennedy, London - Silver; Best international paper
Orange Gold Spots - Mother London - Bronze
PC World - M&C Saatchi - Silver
PG Tips: Monkey - Mother - Bronze: Best-written paper; Best presentation to judges
Royal Mail: Small Business - Abbott Mead Vickers BBDO - Bronze; Best understanding of business; Best use of numbers
RSPCA Australia: You need the RSPCA - The Campaign Palace - Gold; Best use of research
Skcin: Computer Tan - McCann Erickson, London - Silver; Freshest thinking; Best understanding of consumers
Sony Net-Share Cam - Saatchi & Saatchi - Bronze
Stella Artois: 4% (Tunnel) - Mother - Bronze
The Economist: Let your mind wander - Abbott Mead Vickers BBDO - Bronze; Best creative brief or briefing
Volkswagen: Website relaunch - Tribal DDB - Silver
Premiile APG pentru Creative Strategy au deja o traditie si raman fidele obiectivului asumat inca de la prima editie, din 1993: acela de a recompensa demersurile strategice care au incurajat creativitatea. Astfel, campaniile care dau dovada de eficienta dar si de inspiratie, vor fi premiate.
