Agentia Euro RSCG New York a castigat conturile Heineken si Heineken Premium Light, in urma unui pitch organizat de Heineken USA, informeaza Brandweek.
Bugetul media al celor doua branduri a depasit in 2007 suma de 100 de milioane de dolari iar in 2008 a trecut pragul de 70 de milioane, conform datelor Nielsen Media Research.
Euro RSCG a participat in finala pitch-ului alaturi de agentiile TBWA/Chiat/Day, StrawberryFrog si Wieden + Kennedy. Decizia Heineken a venit intr-un moment in care compania a anuntat ca intentioneaza sa-si mute Biroul de Marketing in New York.
