Omnicom Media Group a castigat contul HP

23 Feb. 2009, 00:00 AM • AdNews • Ana-Maria Tomescu

Omnicom Media Group (OMG) va administra contul de media al companiei Hewlett-Packard, pentru diviziile Corporate, Personal Systems Group, Technology Solutions Group si Image Printing Group, potrivit BrandRepublic.

Contul a fost castigat de OMG in urma unui pitch la care au mai participat in etapa finala Mediaedge:cia (parte a WPP) si ZenithOptimedia (din grupul Publicis), care a gestionat contul HP din 2004.

Conform ultimelor date disponibile, prezentate de compania de media si analiza Nielsen, Hewlett-Packard a inregistrat in 2007 cheltuieli de media in valoare de 220 de milioane de lire sterline.

Aboneaza-te pentru a avea acces la acest articol
Aboneaza-te la newsletterul IQads cu cele mai importante articole despre comunicare, marketing si alte domenii creative:
Info
Wavemaker Romania

Wavemaker Romania

Companie: Wavemaker Romania

Exceptional growth requires uncomfortable change.We do our best work for brands who relish being provoked to go further and faster, together.   That’s why we’ve built Provocative Planning, a... vezi detalii »

Companii

Image Nielsen Omnicom Media Group Publicis Wavemaker Romania WPP Zenith Optimedia

Branduri

BrandRepublic Hewlett-Packard HP

Sectiune

AdNews

Dictionar

Group, Media

Branded

Related