PPC Specialist @ Publicis Groupe

Publicis Media

Anunt valabil pana la data de 2024-11-11
Companie: Publicis Media
Specializare: PPC, Marketing, Digital
Tip job: Full Time
Nivel: Middle

PM Precision, the biddable media arm of Publicis Groupe, is seeking a highly organized and experienced PPC Specialist to join our team.

As a PPC Specialist, you will work on Paid Social & Google Ads campaigns. You will provide campaign direction on all aspects of implementation and performance, with strategic input as required and collaborate with the broader team on cross-channel strategy and tactics.

You will be working on one of our biggest clients and your responsibilities will be:

  • Design and execute biddable media campaigns across various platforms, such as Google Ads, Meta, TikTok, Twitter, etc.
  • Take ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results.
  • Test different ad creatives, audiences, and placements to improve campaign performance.
  • Manage bidding strategies and allocate budgets efficiently to maximize ROI.
  • Be proficient in using analytics tools, such as Google Analytics, to analyze campaign performance and make data-driven decisions.
  • Report on campaign activity and leverage research and industry knowledge to provide actionable, data-driven insights.
  • Regularly meet with client to develop a deep understanding of their business, update them on campaign performance, and agree on action plans.
  • Collaborate with the wider team to plan and execute strategies that deliver on marketing objectives while being in budget and on time.
  • Assist with strategic insights on what is happening in the client’s industry, with consumers, and competitors.

 

What are we looking for:

  • 2+ years’ experience in Paid Social & Google Ads campaigns, ideally with an agency background.
  • The ability to understand trends beyond just the numbers in the platform and be able to give real marketing insights for campaigns and actual improvement and optimization suggestions.
  • Ability to handle multiple priorities while maintaining attention to detail.

If you're a seasoned professional with a knack for strategic planning, campaign management, and a deep understanding of biddable media platforms, we would love to hear from you.

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