Head of Marketing @ Omniconvert

Omniconvert

Anunt valabil pana la data de 2024-10-06
Companie: Omniconvert
Specializare: Strategie, Project Manager, Marketing, Digital
Tip job: Remote, Full Time
Nivel: Senior

If you live and breathe marketing, we need to talk!
We’re looking for a flexible and versatile marketeer who will orchestrate our marketing.

Some of your responsibilities include:

  • Creating & improving our marketing campaigns
  • People management
  • Project management
  • Product marketing materials
  • Managing the marketing budget
  • Piloting our brand

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective marketing projects.

In a nutshell:
We need an all-rounder who can use their marketing skills, knowledge, and experience to jump in at the deep end and get stuck in; someone who is capable of executing a strategy and looking to really make a difference to our growing company.

Our  Solutions

Omniconvert Reveal helps retailers to improve their customer lifetime value. It does it by monitoring and generating insights about customer behavior and satisfaction.

Omniconvert Explore helps companies improve their online conversion rate. It does it with a suite of CRO tools: AB testing, surveys, overlays, and website personalization.

Our professional managed services - we understand hands-on how to leverage CRO and CVO for eCommerce players. Our data-driven team helps companies implement working strategies to improve the conversion rate and deliver relevant customer journeys.

We’re an excellence center that helps other service providers to sell and deliver outstanding CVO services to other retailers.

The CVO Academy & Community - Our teaching initiative: authentic and inspired professors from the academic and practitioner’s arena and the possibility to learn from a community that has already adopted and implemented CVO projects.

 

The Job

Primary responsibilities:

  • Help define the strategy & then implement it
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
  • Make sure that we’re LIVE (Project Management)
  • Handle the different marketing projects and the marketing team (5 people for now)
  • Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
  • Build strategic relationships and partner with key industry players, agencies, and vendors:
    Content writers
    SEO agency
    PPC agency
    Video editors
    Various tool vendors
    Influencers/partners
    Designers/ copywriters
    Developers
    Sales team
    Product teams
  • Strategize & Orchestrate the marketing campaigns - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Report & improvements - make sure you overview & improve the KPIs (with  the help of a data team)

 

Our main current projects:

  • Craft a creative outreach strategy
  • Improve our current SEO
  • Website optimization
  • Blog improvement
  • Partnership program

 

The Objectives

  • Generate Leads (inbound SQLs)
  • Build awareness over the categories we’re crafting (traffic/ reach)

 

Experience

  • Relevant people management experience is a must.
  • Proven experience in identifying target audiences; creatively choosing the right channels, and running marketing campaigns that engage, educate, and motivate
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
  • Experience in all channels, including web, email marketing
  • Creative experience demonstrated across marketing campaigns for new content
  • A good understanding of Google Analytics or equivalent
  • Experience in handling multiple projects
  • Experience working with digital companies

 

Soft skills

  • Excellent interpersonal skills, verbal and written communication
  • Attention to detail (and we aren’t just saying that)
  • Strong organizational skills and an ability to focus
  • Project management skills and a demonstrable ability to deliver on time
  • Highly motivated, confident, resilient, and have a positive attitude
  • Must be a self-starter, with the ability to work autonomously
  • Analytically minded to analyze data and metrics and translate insight into actionable strategies

 

KPIs

  • Traffic > Conversion Rate > Leads > MQLs > SQLs / measured against target & YoY
  • MER
    Cost per SQL / budget spending / CAC

Ready?

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