Inainte de editia anuala a festivalului de creativitate de la Cannes Lions, desfasurat in 2016 in perioada 18-25 iunie, Google realizeaza un top al celor mai populare reclame vizionate de catre userii din toata lumea in perioada dintre cele doua editii consecutive ale festivalului.
Topul include 3 spoturi difuzate la Super Bowl 50, anume Mountain Dew - "Puppymonkeybaby", Hyundai - "The Chase" si Pokemon - #Pokemon20, campania multipremiata Always - "Like a Girl" si clipul de lansare Samsung Galaxy S7.
Pe primul loc se afla un spot Clash of Clans, joc multiplayer pentru mobile, care are pana la acest moment peste 92.500.000 de views.
#1. Clash of Clans: Ride of the Hog Riders (Official TV Commercial)
Creative Agency: Barton F. Graf
#2. Skittles TV Commercial: Bleachers
Creative Agency: DDB Chicago
Media Agency: Starcom
#3. adidas: Create Your Own Game feat. Messi, Bale, James, Ozil, Muller, Rubio
Creative Agency: 72andSunny
Media Agency: Carat Global
#4. Samsung Galaxy S7 and S7 edge: Official Introduction
Creative Agency: In-House
Media Agency: Starcom
#5. Always #LikeAGirl - Unstoppable
Creative Agency: Leo Burnett
Media Agency: Starcom Mediavest Group
#6. Duracell Star Wars Commercial: Battle for Christmas Morning
Creative Agency: Anomaly
Media Agency: Starcom Mediavest Group
#7. vivo Smart Phone - Minions (TVC)
#8. Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
Creative Agency: BBDO
Media Agency: OMD
#9. The Chase – Hyundai Super Bowl Commercial | The 2017 Hyundai Elantra
Creative Agency: INNOCEAN USA
Media Agency: Canvas Worldwide
#10. #Pokemon20: Pokemon Super Bowl Commercial
Creative Agency: Omelet
Media Agency: MediaCom